TAG | App Man
Welcome, let’s start with a quick introduction of who you are and what your role is at PagerDuty.
My name is Alex, I’m PagerDuty’s CEO and co-founder.
And what beer will you be drinking tonight?
Guinness! It’s the office favorite.
What problems does your solution or service solve for customers?
PagerDuty provides centralized, highly-targeted alerting, escalation, and incident management. We integrate with the monitoring systems you have in place to provide a single place to manage all of your alerting. When things go down, we wake you up.
What types of technology trends are you seeing within your customer base?
We have a great mix of customers, from large enterprises (we have 15 of the Fortune 100 as customers), to mid-size companies like Splunk, Citrix, and Box, to two-person startups, which gives us an interesting perspective. The most obvious trend that we’re seeing is companies looking to automate the notification piece of ‘monitoring and alerting’ right off the bat. With IaaS providers like Rackspace and AWS, the need to do a costly NOC build-out has been almost entirely eliminated. Folks who do have a NOC in place are looking to automate what they can, while allowing on-site engineers to tackle the problems they’re best equipped to solve.
What application performance pain and challenges do you typically see within customer accounts?
All our customers have mission-critical infrastructure in place, and for many of them, slow applications directly equate to lost revenue. When company performance depends on applications being available and responsive, having an APM solution deployed isn’t a luxury, it’s a necessity.
Why does partnering with AppDynamics make good sense?
AppDynamics is the enterprise APM solution, and PagerDuty is the enterprise alerting solution. There couldn’t be a more natural fit – when AppDynamics detects an issue, PagerDuty wakes you up.
What’s your favorite thing about AppDynamics?
The ROI! We’re big believers in actively monitoring revenue-critical production applications. Anything you can deploy and see a 2x, 4x, 10x return, quickly, that’s pretty great in my book.
How can someone find out more about PagerDuty?
Just signup for a free trial at pagerduty.com. Or just shoot us an email at email@example.com and a member of our sales staff will reach out to setup a demo.
Which software companies inspire you?
B2B companies that make something people want and that solves a clear need. We like companies that can tackle hair on fire problems. AppDynamics, obviously, and Splunk come to mind.
Who is your favorite super hero and why?
Spiderman. He’s powerful yet flawed – a real human super hero.
It’s been about 12 years since I last scripted in PHP. I pretty much paid my way through college building PHP websites for small companies that wanted a web presence. Back then PHP was the perfect choice, because nearly all the internet service providers had PHP support for free if you registered domain names with them. Java and .NET wasn’t an option for a poor smelly student like me, so I just wrote standard HTML with embedded scriplets of PHP code and bingo–I had dynamic web pages.
Today, 244 million websites run on PHP which is almost 75% of the web. That’s a pretty scary statistic. If only I’d kept coding PHP back when I was 21, I’d be a billionaire by now! PHP is a pretty good example of how open-source technology can go viral and infect millions of developers and organizations world-wide.
A new year, a new iPhone and a new quarter. What else is new? How about a new company?
Last month I was fortunate enough to join a stellar marketing team at one of the fastest growing enterprise software startups in the bay area. The company you ask? AppDynamics, and did I mention we’re also the leading next generation Application Performance Management (APM) provider for modern architectures in distributed, cloud, virtualized and on-premise environments? We exceeded our targets for 2011 achieving an astonishing 400% growth in bookings. Not too shabby for being the new kid on the block in a competitive market already inundated with vendors. You have old school APM tools from megavendors like CA, HP and Compuware (was dynaTrace). Then you have the new school breed such as New Relic and AppDynamics. In fact, Gartner’s MQ lists over twenty vendors. So with such a crowded market why did I even consider such a move?
Well there’s a laundry list of reasons, but here are the top ones that come to mind.
1. Business Innovation. This is another kind of BI not just Business Intelligence. It’s really a breath of fresh air to be working with an organization that is not only obsessed with pumping out insanely great technology every few quarters or so, but also open to embracing innovative approaches to every discipline of the business including creative marketing and sales strategies. Often times enterprise software companies unabashedly attempt to cloak themselves in slideware selling a “vision” or an enterprise solution poles apart from reality. Unfortunately when it comes down to an actual evaluation, you end up having to attend a dozen meetings just to see an applicable demo, a one week to two month proof-of-concept followed by throwing millions of dollars at consulting and implementation services, which segues to my next point.
2. Ease-of-Use. This simple yet powerful concept has been repeatedly neglected or intentionally ignored by many enterprise software companies. Luckily, the Leaders of the New School such as Apple, Salesforce, Box, etc. (not Busta Rhymes group) have changed the way end users value an intuitive user interface and design. At AppDynamics, we’ve adopted a similar mindshare. “Easy” is the new world order in this industry because the managers, engineers and folks in IT operations are encountering enough complexity as it is with these modern architectures. I doubt the last thing that they want is another tool to further complicate their lives causing more frustration on the job. At the end of the day everyone is a consumer – the least common denominator – who wants to use software that helps us demystify our lives and makes us successful at our jobs (unless you’re a sadist).
Software that is easy to install, implement and use can have a tremendous impact on the bottom-line of a business. Suppose you end up rolling out a new system but end up having to spend a chunk of company change on implementation and training costs. What impact does that have on your productivity and ultimately your company’s bottom-line? Here’s an example from Avon’s Q3, 2011 earnings transcript,
“Despite extensive pre-implementation testing, we had greater than anticipated implementation challenges in the go-live. Significantly higher business complexity in this market contributed to a greater than expected level of disruption, as I said, when we went to the go-live environment.”
Many vendors make enterprise deployments akin to embarking on an IT version of manifest destiny. I’m sure you can think of a few applications in your own IT toolbox that fit the bill where at some point you ended up asking yourself, “Why can’t this be as easy as [fill in the blank with some consumer app]?” Fig. 2. See empathetic frustrated user to your left.
That was compelling enough for me to join AppDynamics. We truly understand the business significance as to why software ought to be easy 360 degrees around especially in production. I’m not saying that the work designers and developers have to do to achieve this “Easy” goal is easy in itself. I have an unrequited love for the folks in engineering who possess the talent and perseverance in coding applications, but that doesn’t excuse a vendor from selling you a dream and then leaving you stranded to implement a nightmare all because there wasn’t enough emphasis on ease-of-use.
3. Application Performance. This one is near and dear to my heart and arguably the main reason for me to join AppDynamics. It takes me back to the challenging days and sleepless nights I endured while working on a massive global PDM implementation at LG Electronics jointly with Dassault Systemes. The year was 2008. Skynet hadn’t become self-aware yet. App Man was just A Man in the throes and woes of IT operations, and half way around the world over in Seoul, Korea I was
managing juggling recurring performance issues on a weekly basis with our PMO having to answer to the beck and call of the LGE CIO. The project’s launch date had been delayed due to various complications with the implementation (that’s a whole other story). Any ideas what one of those might have entailed? If you guessed “performance”, congratulations! You’ve won! Download your free copy AppDynamics Lite.
Every week new customizations were being released from R&D back in the states, PS in Korea and SI’s sitting on the other side of the room. You could call it Agile development’s nemesis, frAgile development. The dynamic nature of our java-based environment only introduced more challenges to the performance team who were heads-down trying to reverse engineer someone else’s code and refactor it using APM tools that just didn’t provide us with the full visibility we needed to comprehensively profile and diagnose application performance issues (using JenniferSoft). In fact, one of the consultants on our team ended up creating his own profiler to expose these blind spots, but what we really needed was a next-generation APM tool that would visually map and connect the dots for us like the one below.
Then we ran into another stumbling block after we completed migrating legacy data to a new “production” environment. When the time came to retest the entire set of performance use cases in this new environment we experienced all kinds of performance regressions. Since everyone was collaborating so well with each other for over the past two years, we all cheerfully marched forward without any finger pointing as to what the root cause was. Ok, so it wasn’t that utopian. Fortunately, because of everyone’s undying commitment and personal sacrifices, the project went live successfully in mid 2010 with over 2,000 users visiting the system per day. In hindsight, we could have easily saved a month’s worth had we used a better tool thereby eliminating the usual suspects.
From that experience I’ve come to appreciate and understand how business-critical managing application performance is for any company. Now I am on a mission to spread the word of AppDynamics to help companies manage rapidly evolving, distributed environments.
Buckle up 2012, we’re just getting started.Link to this post:
Well, it’s that time of year again where unfortunately I have to work. Gift orders are up 50% and my elves are working their socks off right now stocking my warehouses for the big day. I honestly don’t know how I would have coped without my new ElfOps team–they’ve been elastic and fantastic thanks to our new AWS hosted applications. The bad news is that my applications have processed record orders in 2011 so I’ll have to work harder. Frankly, this sucks.
Come again? Santa is using the cloud?
Isn’t everyone these days? I mean what else can I possibly do when my orders and subscriptions double each year? If Santa can’t scale, I spend my vacation reading angry letters from parents about how I made their kids cry and upset on Christmas Day. Forget that. I’d rather sit on a beach in Hawaii drinking Mojito’s catching a nice tan. In fact, I should be able to upgrade myself to the Four Seasons in Hawaii in 2012 due to the money I’ve saved by migrating to the cloud. You simply wouldn’t believe how much my own data center was costing me, not to mention those expensive IT Elf consultants I had to bring in. I’m now a lean mean parcel delivering machine and it’s all thanks to the cloud.