On the day that AppDynamics announced their APMaaS (yep, APM as a Service) offering for MSP’s (Managed Service Providers) the Compuware marketing team took to the twitterverse to let the world know how ridiculous it is to describe your offering in such plain terms. Here are a few of the exceptionally creative tweets attacking the complete lack of marketing lies and immorality displayed by the goody two shoes at AppDynamics…

 Ben Grubin was so pleased with his initial tweet that he decided to tweet almost the same thing twice more…

In related news, AppDynamics doesn’t actually have a product named APMaaS in a box. Instead it’s actually a description of the offering we are using to replace Compuware and other APM vendors at MSP’s. I don’t think anyone can really fault these marketing professionals for their lack of reading comprehension, so we’ll just chalk it up to an honest mistake and move on.

We’d like to thank Compuware for paying us such attention and reading our announcements, its flattering for a company like AppDynamics that has only been selling APM for three years.

AppDynamics vs Compuware, Compuware, Compuware Dynatrace, Compuware Gomez, Compuware Vantage, Dynatrace

“APM Game Changer” was the headline yesterday with the news that Compuware acquired Dynatrace Software for $256 million. With the APM market worth an estimated $6 billion, it’s not really a surprise to see such a transaction (no pun intended) within the APM market. In fact, over the past ten years, there have been several large transactions made by established IT vendors trying to claim a piece of the APM market.

If we take a look at several of those APM acquisitions (specifically Deep Dive) and present the facts, you can draw some interesting conclusions.

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apm, APM Market, APM Vendors, Application Performance Management, Business Transactions, cloud, Compuware, Compuware Vantage, Dynatrace, IaaS, PaaS, SOA, Utility Computing