TAG | Hadoop
Well, it’s that time of year again where unfortunately I have to work. Gift orders are up 50% and my elves are working their socks off right now stocking my warehouses for the big day. I honestly don’t know how I would have coped without my new ElfOps team–they’ve been elastic and fantastic thanks to our new AWS hosted applications. The bad news is that my applications have processed record orders in 2011 so I’ll have to work harder. Frankly, this sucks.
Come again? Santa is using the cloud?
Isn’t everyone these days? I mean what else can I possibly do when my orders and subscriptions double each year? If Santa can’t scale, I spend my vacation reading angry letters from parents about how I made their kids cry and upset on Christmas Day. Forget that. I’d rather sit on a beach in Hawaii drinking Mojito’s catching a nice tan. In fact, I should be able to upgrade myself to the Four Seasons in Hawaii in 2012 due to the money I’ve saved by migrating to the cloud. You simply wouldn’t believe how much my own data center was costing me, not to mention those expensive IT Elf consultants I had to bring in. I’m now a lean mean parcel delivering machine and it’s all thanks to the cloud.
Welcome Jeremy, lets start with a quick introduction of who you are and what you do at EMC.
I run marketing at EMC working for Joe Tucci, our CEO. Been there about 18 months.
And what beer will you be drinking tonight?
That new Bud in bottles that includes Lime – why did no one think of that until now ? I hate putting that real lime in my beer and squirting it all over my shirt. American innovation leads the way again.
So this Cloud meets Big Data stuff, what’s all that about?
Cloud has emerged as the biggest disruptive force in IT for at least the last decade. And maybe ever. Complexity in IT departments is at a breaking point, so they are re-transforming their infrastructure around virtualized servers, storage, and networking, transforming their applications using frameworks like Spring and Ruby and transforming access using a myriad of consumer devices such as the iPad. Once this transformation is complete, IT will be able to run the way God intended it to run – as an agile, efficient service.
Remember the good old days where developers and DBAs would argue over who and what was killing the relational database? “It’s your crap SQL,” “You forgot to create an index,” “You don’t know what an index is”…and so on. Do you remember when the DBA occasionally spoke and served out humble pie on how to make SQL statements go faster? Well my friends, those biblical days could soon be over with the adoption of NoSQL technologies. Or is that not true? Will the DBA perform a mighty rollback?
If you look back at the last decade, there is no doubt nearly all business today is connected or conducted online. In fact I can’t physically remember the last time Mrs. App Man and I walked into the bank, wrote a letter, or returned a movie rental. Half our life is done online and it’s not stopping anytime soon now that Mrs. AppMan has a new shiny MacBook to shop on. IDC and EMC recently published a report that stated 70% of the digital universe this year will be generated by users at home, work, and on the go. In total this amounts to 880 billion gigabytes of data being created this year. All that data has got to go somewhere, and it’s left to applications to query and make this data available to users whereever they are in the world. Data availability and performance has never been so important.