TAG | MSP
Managed Service Providers have a big task these days. A few years ago applications were much less complex and understanding those application architectures and dependencies before on-boarding was much more simple. These days we have applications that combine classic architecture, service oriented architecture, cloud architecture, big data components, etc… On-boarding a new customer application can be risky and if it goes wrong can leave a bad taste in your new clients mouth.
The risk alone is cringe worthy so to minimize that risk most MSPs seek out and pay top dollar for experts that know about the particular type of application they need to on-board. This is a pretty effective solution from a risk perspective but from a cost perspective this takes away from the MSPs bottom line.
Reduce Risk Without Driving Up Cost
Some of the best MSPs out there have figured out that there is a way to substantially reduce on-boarding risk, time and cost. Here is the secret recipe these MSPs have discovered:
- Automatic discovery and rendering of all application components (Figure 1)
- Automatic discovery and correlation of application dependencies (Figure 1)
- Automatic detection and identification of application problems (Figure 2)
- Automatic discovery and correlation of application load and resource consumption. (Figure 3)
The recipe above is all about letting the right tools collect, analyze, correlate, and visualize the important application aspects that every MSP needs to know before they attempt to on-board a customers application. The alternative is spending a bunch of time and money trying to manually piece together this information from tribal knowledge, log files, shell scripts, trouble tickets, etc…
Verification and Validation
An awesome side effect to using a tool for all of those tasks above is that you can use the same tool to prove to your new customers that you successfully moved their application onto your platform. Verifying the architecture, response times, stability, and dependencies is critical to calling any application move a success so if you use the same tool for your before and after analysis you are way ahead of the game.
All of the functionality mentioned in this blog post is available today in AppDynamics Pro. If you plan on moving an application you need to see for yourself how much AppDynamics Pro can help. Click here to begin your free self-service trial of AppDynamics Pro today.
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Since we launched our Managed Service Provider program late last year, we’ve signed up many MSPs that were interested in adding Application Performance Management-as-a-Service (APMaaS) to their service catalogs. Wouldn’t you be excited to add a service that’s easy to manage but more importantly easy to sell to your existing customer base?
Service providers like Scicom definitely were (check out the case study), because they are being held responsible for the performance of their customer’s complex, distributed applications, but oftentimes don’t have visibility inside the actual application. That’s like being asked to officiate an NFL game with your eyes closed.
The sad truth is that many MSPs still think that high visibility in app environments equates to high configuration, high cost, and high overhead.
Thankfully this is 2013. People send emails instead of snail mail, play Call of Duty instead of Pac-Man, listen to Pandora instead of cassettes, and can have high visibility in app environments with low configuration, low cost, and low overhead with AppDynamics.
Not only do we have a great APM service to help MSPs increase their Monthly Recurring Revenue (MRR), we make it extremely easy for them to deploy this service in their own environments, which, to be candid, is half the battle. MSPs can’t spend countless hours deploying a new service. It takes focus and attention away from their core business, which in turn could endanger the SLAs they have with their customers. Plus, it’s just really annoying.
Introducing: APMaaS in a Box
Here at AppDynamics, we take pride in delivering value quickly. Most of our customers go from nothing to full-fledged production performance monitoring across their entire environment in a matter of hours in both on-premise and SaaS deployments. MSPs are now leveraging that same rapid SaaS deployment model in their own environments with something that we like to call ‘APMaaS in a Box’.
At a high level, APMaaS in a Box is large cardboard box with air holes and a fragile sticker wherein we pack a support engineer, a few management servers, an instruction manual, and a return label…just kidding…sorry, couldn’t resist.
Simply put, APMaaS in a Box is a set of files and scripts that allows MSPs to provision multi-tenant controllers in their own data center or private cloud and provision AppDynamics licenses for customers themselves…basically it’s the ultimate turnkey APMaaS.
By utilizing AppDynamics’ APMaaS in a Box, MSPs across the world are leveraging our quick deployment, self-service license provisioning, and flexibility in the way we do business to differentiate themselves and gain net new revenue.
Within 6 hours, MSPs like NTT Europe who use our APMaaS in a Box capabilities will have all the pieces they need in place to start monitoring the performance of their customer’s apps. Now that’s some rapid time to value!
Self-Service License Provisioning
MSPs can provision licenses directly through the AppDynamics partner portal. This gives you complete control over who gets licenses and makes it very easy to manage this process across your customer base.
A MSP can get started on a month-to-month basis with no commitment. Only paying for what you sell eliminates the cost of shelfware. MSPs can also sell AppDynamics however they would like to position it and can float licenses across customers. NTT Europe uses a 3-tier service offering so customers can pick and choose the APM services they’d like to pay for. Feel free to get creative when packaging this service for customers!
As more and more MSPs move up the stack from infrastructure management to monitoring the performance of their customer’s distributed applications, choosing an APM partner that understands the Managed Services business is of utmost importance. AppDynamics’ APMaaS in a box capabilities align well with internal MSP infrastructures, and our pricing model aligns with the business needs of Managed Service Providers – we’re a perfect fit.
MSPs who continue to evolve their service offerings to keep pace with customer demands will be well positioned to reap the benefits and future revenue that comes along with staying ahead of the market. To paraphrase The Great One, MSPs need to “skate where the puck is going to be, not where it has been.” I encourage all you MSPs out there to contact us today to see how we can help you skate ahead of the curve and take advantage of the growing APM market with our easy to use, easy to deploy APMaaS in a Box. If you don’t, your competition will…Link to this post: