Dynamic Digest: Week of 1/25

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Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered!

 This week in the world of technology, U.S. Senate panel approved European privacy bill, Twitter said bye-bye to four senior execs, Facebook announced a new European data center, and Sony acquired a chip maker to boost its IoT position.

Senate panel approves bill to boost protections for Europeans’ data privacy – USA TODAY, January 28

Happy Data Privacy Day! On Thursday, the Senate Judiciary Committee passed an important bill that would grant U.S. privacy rights to European citizens. Meaning? Europeans have the right to a proper judicial redress over how their personal data is monitored and used by technology companies and the U.S. government. For months, U.S. and European officials have been working on negotiating a new trans-Atlantic pact that protects the free transfer of personal data between the U.S. and Europe. While the Judicial Redress Act wasn’t required to secure a new agreement, it signifies a positive step in the right direction and a sign of good faith. Now, the full Senate must approve the bill but a has not yet been scheduled. A January 31 deadline date is set for Safe Harbor negotiators to reach a deal, but it’s unclear if this will happen.

Key takeaway: If a new agreement is not made by the deadline, European countries may create their own privacy rules and begin imposing penalties against U.S. companies for any “illegal data transfers” that do not meet the country’s regulations. This isn’t good news for U.S. companies, as it makes legal data transfers much more difficult and potentially quite costly.

After Twitter’s Executive Exodus, What Happens Next? – Re/code, January 25

Twitter chief executive Jack Dorsey set the record straight this week – four senior Twitter executives are leaving the company. After “inaccurate press rumors” circulated the Internet Sunday night, Dorsey took to Twitter to clear the (rumored) air. The chief executive hoped to break the news to his employees this week, but was unfortunately forced to make an immediate statement due to false information circulating. Now, with the company saying goodbye to its head of product, engineering, and media, many are left wondering “what’s next?” The company, however, had some reason to celebrate this week as they announced AmEx executive Leslie Berland as their new CMO.

Key takeaway: From the outside, it appears that the executives left on a happy note. Dorsey praised the executives, describing their departure as an opportunity for them to enjoy some “well-deserved time off.” Regardless, turmoil continues for Twitter with the company experiencing its slowest user growth, a plummeting stock price, hundreds of layoffs, and an eight-hour global platform outage last week due to an internal code change.

Facebook’s Irish Data Center To Use Open Compute Hardware, Renewable Energy – The Wall Street Journal, January 25

Facebook (FB) recently announced plans to build its second European data center in Clonee, Ireland, closely located to its international headquarters in Dublin. Leave it to Facebook to build no ordinary data center. Instead, the company is designing (what will be) one of the most sustainable and proficient data centers in the world – using 100 percent renewable energy thanks to the Ireland’s reliable wind resources. Construction on the 227-acre site has begun, with plans to handle web traffic by the end of 2017. The center will include cutting-edge hardware and software designed and built through the Open Compute Project – a coalition created to promote collaboration and innovation in an effort to develop efficient and sustainable infrastructure. With this in mind, the social networking giant hopes to use renewable energy to power half of its global infrastructure by the end of 2018.

Key takeaway: Facebook has the right idea – expanding its physical footprint, while reducing its ecological footprint. However, data centers are some of the largest and fastest growing energy consumers, and it’s only expected to increase. With companies building more data centers, the need to do so in a sustainable and energy efficient way becomes imperative. Tech companies, take note!

Sony targets IoT with acquisition of chip company Altair – CIO, January 25

Acquiring a chip maker for $212 million is one way to get your foot into the IoT space. Sony reached a multi-million agreement this week to acquire Altair Semiconductor, an Israeli-based chip company. In an effort to strengthen its Internet of Things position, Sony plans to combine its current technology with Altair’s modem chip and software for LTE (Long Term Evolution) 4G mobile standard to develop a “new breed” of devices. Additionally, the company hopes to further expand Altair’s business by providing LTE cellular-connected sensing devices for both smartphones and wearables. Sony believes that LTE will play a critical role in IoT due to its low-power, ability to connect to multiple devices, and is already used by millions. The $212 million deal is expected to close in early February.

Key takeaway: The acquisition appears to be a good move for Sony, who is looking to boost its IoT business. Its focus will be to help create a connected environment where smart devices can safely and efficiently connect to network services that support the cloud. Basically, you may not need WiFi to stay connected with your IoT devices.

We hope you enjoyed this week’s Dynamic Digest weekly roundup! Have a suggestion or preferred topic you would like to see next week? Tweet at us or leave a comment below!

Brooke Bonime

Brooke Bonime

Brooke is a part of the AppDynamics marketing team. A Seattle native and University of Oregon graduate,Brooke is passionate about writing, traveling, cooking, music and social justice. Connect with her on Twitter @BrookeBonime.

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