Dynamic Digest: Week of 2/22

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Welcome to the Dynamic Digest, a weekly recap of the latest news happening in our industry. Want the pulse of what’s going on in enterprise software and analytics, performance management, cloud computing, data, and other like topics? We got you covered!

This week in the world of technology, Spotify left Amazon for Google, Apple refused FBI request to break into San Bernardino attacker’s phone, a new IoT supergroup formed, and IBM and VMware announced a new partnership.

Sorry, Amazon: Spotify chooses Google over AWS for big cloud deal – Silicon Valley Business Journal, February 24

Like a bad breakup line Spotify told Amazon – “I’m just not that into you.” Last week, Spotify announced its decision to use Google’s Cloud Platform, and not AWS, to store its core computing infrastructure. The London streaming service previously operated on its own data centers but stored music files on Amazon Web Services (AWS) – which makes the decision somewhat surprising. While Spotify plans to continue using AWS for music storage, the company will use Google to move its infrastructure to the public cloud. Why? According to Spotify, it was the tech giant’s data platform and tools that “tipped the scale” when choosing a provider. The move would have come sooner, but the streaming company didn’t think the cloud computing services were at a level that fulfilled Spotify’s needs in terms of quality, performance, and cost that would provide a long-term significant impact. Now, Google’s offering does – allowing them to store and compute both at a low-cost and high-performance level.

Key takeaway: Spotify’s decision to use Google as their primary cloud provider is a major (and needed) endorsement from a prominent company, like the streaming service. For Google, this is the “Netflix” win that was necessary for them to earn it’s competitive spot in the cloud computing marketing, which is only expected to grow immensely.

Apple files motion denying FBI request – USA TODAY, February 25

No one is going down without a fight. Last week, the Federal Bureau of Investigation (FBI) demanded that Apple help break into and retrieve iPhone data associated with one of the San Bernardino shooters, Syed Rizwan Farook. When Apple Chief Executive Tim Cook refused, the ordeal sparked a very public and heated dispute – with many technology influencers and companies speaking out. In order to further the investigation, the Justice Department wants Apple to help obtain encrypted information stored on the iPhone by creating software that would deactivate its current passcode protections and authorize an unlimited number of guesses. Without such software, the FBI is at risk of jeopardizing the phone’s content, having only 10 attempts until the data is forever deleted. However, if Apple were to agree to the court order, it would be “bad for America,” says Cook. Why? The software itself could be subject to hacking, potentially exposing the government to hackers and compromising both the personal information of millions of citizens and potentially exposing the government to hackers. The ongoing national debate continues, with Apple stating that the company would take it as far as the Supreme Court if needed because it would force a necessary dialogue with our government to discuss and reevaluate the ever-changing role of technology in society.

Key takeaway: Both sides have incredibly valid arguments—every American citizen wants answers to the San Bernardino shooting, but now the question becomes, at what cost? Asking Apple to weaken its security systems could potentially pose a larger threat if the created operating system were to get into the wrong hands. The decision for Apple to create new software goes far beyond code, but becomes a matter of personal privacy, national security, and law enforcement.

IoT’s new supergroup will have one code base to rule them all – PCWorld, February 22

Watch out, there is a new (and improved) IoT supergroup in town. On Friday, giants of the tech industry announced the creation of the Open Connectivity Foundation (OCF), an open Internet of Things (IoT) standards group. The OCF will focus on developing industry standards for IoT and according to Microsoft, will be “a set of open specifications and protocols to enable devices from a variety of manufacturers to securely and seamlessly interact with one another.” The group includes a stellar roster of industry leaders, such as Cisco, General Electric, Intel, Microsoft, Qualcomm, Samsung, among others. With over 150 members already, many believe the supergroup will be successful in increasing adoption and accelerating industry innovation, which has been slowed down due to a fragmented ecosystem. By introducing a single open-source code base, the idea is that connected devices that speak different languages will now be able to talk to each other, regardless of who makes the device and chipset.

Key takeaway: Despite the stellar cast of members that make up the OCF, there is still an enormous amount of work and collaboration that needs to be done – especially with the complexity that is IoT. With the group having just revealed itself last Friday at Microsoft, it will be interesting to see if these giant competitors can put aside their differences and work together to define a single standard for IoT.

IBM Wants VMware Shops On its Cloud – Fortune, February 22

While much of the tech world is following Mobile World Congress, IBM and VMware are shaking hands in Vegas. This week, IBM hosted its annual cloud conference called InterConnect, where the company announced its major new cloud partnership with VMware, among other major cloud computing announcements. The partnership will allow VMware vSphere customers to easily move their on-premises workloads and migrate existing data centers to IBM’s public SoftLayer cloud, without having to rewrite or repackage data. The customer market is definitely there, with roughly 80% of enterprises using VMware technologies in their own data centers. The partnership provides an attractive offering for businesses looking for a hybrid cloud solution, one that provides easy migration for customers invested in VMware virtualization software, but also want to take advantage of the public cloud. IBM also announced new developer tools and products, in addition to partnerships with GitHub and Bitly.

Key takeaway: The partnership proves IBM’s desire to grow its cloud service offering and compete with the three major cloud computing players – Amazon, Microsoft, and Google. With more and more enterprises embrace hybrid cloud solutions, the partnership appears to be a strategic and mutually beneficial one, especially with the hybrid cloud market expected to reach $85 billion by 2019.

We hope you enjoyed this week’s Dynamic Digest weekly roundup! Have a suggestion or preferred topic you would like to see next week? Tweet at us or leave a comment below!

Brooke Bonime

Brooke Bonime

Brooke is a part of the AppDynamics marketing team. A Seattle native and University of Oregon graduate,Brooke is passionate about writing, traveling, cooking, music and social justice. Connect with her on Twitter @BrookeBonime.

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