Become an Agent of Transformation: AppD EMEA Tour dates announced!

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Meet AppDynamics and your industry peers in Stockholm, Paris, Frankfurt and London this May and June. Discover how you can drive transformation in your organization.

Register here:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June

Charles Darwin wasn’t wrong. In age of unparalleled advances in technology, ever increasing customer demands and digital disruption across all industries, the imperative to adapt and transform has never been stronger.

For anyone who’s rising to this challenge and wants to learn how Application Performance Monitoring is key to digital business success, the AppD EMEA Tour is not to be missed. We’re hitting the road across Europe (Stockholm, Paris, Frankfurt and London to be precise) during May and June. We’ve put together a day packed with thought-provoking presentations, real world success stories delivered by globally recognized companies who’ve met and overcome their application performance hurdles and want to share what they’ve learnt. It’s also free to attend.

We promise a high energy, dynamic and thought-provoking day where you can quiz AppDynamics experts, network with your IT peers and pick up multiple ways in which you and your organization can survive and thrive in a high velocity environment.

A rallying keynote to start the day

The “Talk like TED” book observes that the best presentations are emotional, novel, and memorable. Having had a sneak preview of the keynote content, I’m confident all those three criteria will definitely be met. In London and Stockholm the keynote presenters include ex-Forrester analyst and APM expert John Rakowski, and AppDynamics EMEA CTO Firaas Rashid. Formerly Director, Head of Production, International Wealth Management at Credit Suisse in Zurich, Firaas brings his perspective on managing mission critical applications at truly enterprise scale. Firaas and John will be joined by special guests and inspire you for the day ahead.

Deeper dives in the afternoon

After lunch, all venues will feature several foundational sessions. If you’re already an AppDynamics customer, “Top Tips for AppDynamics Success” showcases the essentials for ensuring that APM transforms IT processes and brings business results, ensuring peace of mind with role based access control and many others useful best practices.

Since Cisco acquired AppDynamics in March 2017, a lot has happened between the two organisations. “What’s next for AppDynamics and Cisco?” is a session that answers the questions we were often asked at Cisco Live Barcelona and elsewhere. Whether you’re a Cisco customer who wants to learn more about how AppDynamics complements your existing Cisco solutions, or an AppDynamics customer keen to learn more about our product vision, this is a must-attend.

Ex-Gartner analyst and well-respected industry figure Jonah Kowall tells the story in Stockholm and London. It’s worth sticking around to meet Jonah in person and exchange perspectives on industry directions. Frankfurt and Paris will also feature this session, delivered in French and German.

The lines between IT and business owners are becoming increasingly blurred. “Unlock The Power Of Real-Time Performance Data With Business iQ” shows the relationship between application performance and business outcomes using AppDynamics’ ground-breaking approach. Learn how rich, contextual data of every customer engagement help you make smarter investment decisions and track online performance every minute of the day. Find out why it’s made such an impact to  companies such as Carhartt, United Airlines and many more.

Lastly, and perhaps most importantly, hear from a range of enterprises who are delivering applications at scale. Volvo Group, Statoil and Visma are confirmed speakers at the Stockholm event and we’ll be announcing many more well-known names over the coming weeks.

Each day ends with a reception where you can have a drink, a bite to eat and meet fellow operations professionals, developers, and business leaders. It’s the ideal opportunity to meet other AppDynamics customers, broaden your network, exchange perspectives and learn new approaches.

Additional sessions in London and Frankfurt

Delegates in the UK and Germany can enjoy two tracks in the afternoon that allow for extra sessions and customer presentations. You can choose between “Master AppDynamics” which helps increase your capabilities further, or “Drive Transformation”, for those who seek a broader range of more business-centric topics.

A recent survey revealed that 96% of respondents are using the cloud, with 83% adopting multi-cloud. “Good Migrations: APM Essentials for Cloud Success” goes into the key requirements for migrating applications to the cloud, and optimizing their performance once there. Whether you’re using Kubernetes, AWS, Microsoft Azure, Pivotal Cloud Foundry or another IaaS/PaaS solution, this detailed session is packed with useful insights.

“Ensure Every Customer Matters With End User Monitoring” is perfectly titled. Siloed monitoring of network, database, server and mobile performance won’t cut it in an environment where customer loyalty can be lost forever with one poorly performing app at a critical time. This session explains why we need a different lens, focused on what the customer sees. Find out about our EUM and IoT monitoring features and our approach to XLM (Experience Level Management), so that you can align and track what is delivered to end users with core business goals.

For anyone who wants to present IT and business metrics with real impact, the “Dashboard Rockstar” session in Frankfurt shares tips and tricks on how exactly how to do this. You know AppDynamics delivers the insights you need, but how do you showcase these in a way that resonates with different audiences? Attend this session presented by a seasoned AppDynamics solution expert and learn how.

There’s no registration cost and it’s just one day away from the office. Come back the next day energized and full of actionable insights.

Secure your free place now:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June


Justin Vaughan-Brown

Justin Vaughan-Brown

Justin Vaughan-Brown is a regular content contributor on the digital transformation, DevOps and CIO agenda topics, is the author of three strategy papers, and has presented at several Gartner Symposiums and other major conferences worldwide.