Gartner Report: The ‘3B’s’ of Engagement: Business Architecture, Business Process, and Business Outcomes

December 12 2017
 

In Gartner's latest report, learn how CIOs can leverage existing competencies to successfully engage with business leaders, enabling strategic planning, innovation, and growth initiatives.


Today, many IT leaders are missing opportunities to help their business grow, add value, and transform operations because they aren’t aligned with business leadership.

In Gartner’s recent report, The ‘3B’s’ of Engagement: Business Architecture, Business Process, and Business Outcomes, Gartner shares how CIOs can leverage existing competencies to successfully engage with business leaders, enabling strategic planning, innovation, and growth initiatives.

The report gives solutions for fixing communication issues between IT and business teams, and offers insight into how IT leaders can demonstrate relevance and vested interest in delivering desired enterprise performance results.

The report also reveals another stumbling block rarely considered: CIOs are often victims of their own success.

“A solid reputation as a great utility service provider has become an Achilles heel for many CIOs,” notes the Garter report. “Their success in infrastructure, operations, and back-office automation precludes them from being invited to participate in discussions about front-office opportunities for growth, new value and transforming business.”

Another challenge that CIOs face is an inability to clearly communicate and demonstrate IT’s impact on the business.

“Even when [IT and business] teams work well together and have strong competencies in business architecture, business process and business outcomes, CIOs struggle to link their teams’ contributions to the aspects of business operations (aka the actual business artifacts) they represent.”

Gartner identifies these as key challenges for companies, as CIOs already have immense competency in three areas – business architecture, business processes, and business outcomes – which are crucial for spotting opportunities for growth.

So, how can CIOs communicate with business leaders to ensure they’re at the table for growth and innovation initiatives?

The solution, according to Gartner, is to use those three Bs – business architecture, business processes, and business outcomes – as a hub for communication, or a translator device, if you will.

Gartner suggests that using business-oriented terms will help CIOs “demonstrate relevance and vested interest in delivering desired enterprise performance results by explicitly linking competencies in business architecture, business process, and business outcomes to the actual business designs, processes, and outcomes they enable.”

The report also lays out multiple tactics for clear communication with business owners, including:

– Establishing a lingua franca

– Examples of visualization

– Creating a Level 0 diagram

– And more

For additional details and insights, download Gartner’s full report now: The ‘3B’s’ of Engagement: Business Architecture, Business Process, and Business Outcomes now.

Gartner The ‘3B’s’ of Engagement: Business Architecture, Business Process and Business Outcomes, Janelle B. Hill, Patrick Meehan, 16 March 2016.

Andy Beach
Andy Beach has been a creative copywriter in the advertising and marketing industry since 2000. Over the last five years he's moved out of the ad agency world and has been plying his trade for some of the biggest tech companies in the world.

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