In anticipation of our New York City Summit Event on October 19th, we’re highlighting some of the great partners who will be in attendance in this Exhibitor Series. We’re excited to share our latest Q&A with Blaine Pryce, Vice President of Sales, Column Technologies.
AppD: Why do customers choose Column? What makes Column so unique?
BP: There are a several reasons why our customers value us. We partner with the leading best-of-breed companies in service management, DevOps and infosecurity spaces, such as AppDynamics.
Two thirds of our employees are consultants and they are focused on making their software successful, with a service-based approach. We have established methodologies that encompass process evaluation, requirements analysis, architecture, implementation, and managed services.
AppD: What do you see as the three most significant ways in which enterprise IT Operations will change over the next 24 months?
BP: I’d have to say…
1. Adopting DevOps, and the need to take an agile approach to building software. Legacy tools and point solutions won’t allow you to succeed within a DevOps framework. Retooling needs to occur to survive in business, and this in turn requires a high degree of automation.
2. More and more apps coming downstream, which means increased complexity, release velocity, and monitoring challenges.
3. The business is now taking a more collaborative approach, and working in less silos. The increasing take-up of Business iQ is evidence of IT and the business working closer together and needing a consolidated view.
AppD: Why has DevOps adoption within the enterprise accelerated? And what needs to be done to continue adoption?
BP: Enterprises need to adopt DevOps or face the market consequences. How badly do you want to Keep your customers or go after new markets? Companies need to be competitive and e.g. optimize their eCommerce capabilities, or go out of business.
My tips for continuing the adoption momentum include undertaking an automation tool assessment, addressing bottlenecks, and working on core issues without getting hung up on the DevOps philosophy. Lastly, don’t be too pre-occupied with rework.
AppD: How do you see APM supporting DevOps as an approach?
BP: APM is critical to DevOps. It helps by improving the customer experience, identifying issues early, reducing MTTR, facilitating feedback, enabling A/B testing, and reducing dev rework and release time, whilst acting as part of an agile automation process.
AppD: What typical challenges do your customers come to you with?
BP: They usually have a huge range of disparate monitoring tools, with over 10 not being an unusual number. Automation gaps are another issue, with too many manual activities and processes that a machine can complete faster and better. Velocity of development is also a huge hurdle, and there is a strong move towards reducing sprint cycles to keep up with business demands.
AppD: Tell us about your partnership with AppDynamics. What does the partnership mean for joint customers?
BP: Column was awarded “AppDynamics 2016 Implementation Partner of the Year,” which was an honor to win. With Column, joint customers benefit from one of the leading technologies, delivered by a world class services organization. We can then help customers as they expand their usage, show them how they can do more with the tool, and achieve a better job overall.
AppD: Why should Summit delegates visit the Column booth?
BP: There are two main reasons: to accelerate their DevOps journey, and automate as much as possible.
Register here to book your free place at the NYC Summit on October 19th and meet the Column team there.
Blaine Pryce has more than 30 years’ experience in enterprise sales and professional services within the Information Technology sector. Currently he serves as VP of DevOps Sales for Column Technologies. He and his team are chartered with developing solutions for their clients via a consultative approach based on business and technology requirements.