It’s only two simple words, but in the increasingly complex, customer-centric enterprise IT landscape, it’s a phrase that carries multiple meanings — to the point where some would probably observe, tongue-in-cheek, that it doesn’t mean anything anymore.
It’d be hard to argue that “digital transformation” hasn’t been pushed into buzzword territory by those of us who write about business IT, but I feel like that speaks more of the concept’s genuine relevance and importance to the success of today’s digital first enterprises than just simple hype. The sports media talks about the Golden State Warriors, Cleveland Cavs, and their superstar players a lot, too.
Admittedly, we enablers and evangelists of digital transformation at AppDynamics couldn’t be considered the most unbiased lot. We wear our passion for the subject on our sleeves. But our rallying cries like, “Your applications are your business,” and “Every company must become a software company,” are phrases that are being backed up by plenty of anecdotal and statistical evidence. Maybe the biggest piece of personal evidence I can offer of how seriously digital transformation is being taken by the enterprise world is that we’re a quickly growing company with a lot of happy, successful customers — oh, and there’s that being bought by Cisco thing!
But, for some more unbiased proof, I’ll point you toward a recently-conducted IDG Market Pulse Study on the importance, challenges, and solutions on the execution of digital transformation. The infographic of the results, Embrace the Growing Power of the Application, posted below, is extremely thorough, and highly recommended to anyone involved in their own digital transformation who wants to see their colleagues’ experiences. Also not to be missed is a companion webinar, Digital Transformation & its Application Dependencies, led by Janet King, General Manager and SVP of IDG Research with commentary by Justin Vaughan-Brown, Director, Product Marketing of AppDynamics.
The survey results start with the issue brought up around 300 words ago, addressing the concept’s variety of meanings — essentially, what does digital transformation mean to your company? More specifically, the survey asked the 500+ director-level enterprise IT managers what they saw as the desired outcome of their digital transformation.
The topic of measuring the success of digital transformation throws even more variety into the discussion:
So, it’s pretty apparent that those two words mean a lot of things. Understandable given that every company is different.
As Ms. King will note in the webinar, one thing that we can all agree on is that digital transformation is all about doing things smarter, faster, and with more of a focus on customer happiness. How great is that for everyone involved, both customers and employees? However, as anyone knows, in today’s complex, multi-cloud world, full of customers with high expectations, that it’s much easier said than done. But us passionate drivers of digital transformation always have and always will have your back.
Listen to the Digital Transformation & its Application Dependencies webinar.