We know transitioning an enterprise to the digital era is more than just signing on the dotted line. It requires an organization-wide effort to prepare and invest in tools and services that enables the transformation and help companies measure impact of poor user experience. Dimensional Research and AppDynamics partnered earlier this year to capture trends and data from global web and mobile application stakeholders on their experiences with monitoring and analyzing tools, including ability to capture data in real-time, measure performance and business impact through single pane of glass as they work to provide optimal user experience to drive positive business outcomes. Take a look at the top three findings we discovered:
- Companies don’t know the cost of poor user experience
Poor user experience makes or breaks a business, and every enterprise is aware of the risks of potentially losing revenue, brand loyalty, and market share. 88% of respondents in this survey indicated how valuable it was to them to put a monetary value on the cost of poor user experience. However, only 38% actually quantified that value on their web or mobile applications, despite having some kind of analytical tools to manage user experience. While the majority of responses leaned toward web analytics tools, like Google Analytics or Adobe Analytics, about 50% collectively indicated they invested in some sort of application monitoring tools for either web, mobile, or back-end applications.
- Existing tools don’t provide extensive visibility into frameworks
If you haven’t invested in an extensive application intelligence solution yet, it’s more than likely your organization still suffers from data silos gaps. In fact, over 77% of those surveyed indicated that their businesses have “data silos” of disparate business metrics (i.e. conversion, engagement, segmentation) and performance metrics (i.e. response time, error rates) that don’t integrate into their goals, causing a serious gap in their business impacts. 74% of respondents admitted that that the lack of data integration caused problems within their organization, and the disconnect between teams only widens without the tailored tools to monitor your application performance from end to end.
- Executives want real-time performance metrics, but don’t have the right resources for it
It’s important to invest in comprehensive application performance tools, but the critical component is ensuring you have the right tools tailored for your organization. Understanding and tracking your data with the rest of your market not only provides the framework for how your industry baselines performance, but where you stand in terms of growth. Over 69% of participants indicated that they didn’t benchmark their performance data with their competitors, which meant they probably weren’t exploring more options to diversify and invest in new tools that provided extensive insight into their framework and performance. 96% of participants indicated how important it was to capture and analyze business impact and performance metrics quickly and efficiently, however, only 33% actually track their data in real time.
TL;DR: Tracking end-to-end application performance is crucial for any enterprise aiming to optimize user experience. The potential cost of not able to connect poor user experience to business outcomes is too high for enterprises aiming to go through digital transformation. Having the right platform allows your organization to measure business goals and impact so you can monitor, analyze, and execute towards a more disruptive enterprise providing exceptional user experience. For more findings and new updates on how AppDynamics drives an engaging user experience, register for a webinar series on our most recent Winter ’16 Release here.