If You’re an APM Customer, You Might Be Missing Out On a Powerful Combo

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How can APM and Analytics help your business performance? Read More

Peanut butter and jelly. Love and marriage. Horse and carriage. Coffee and cup. Batman and Robin. Some things just belong together. It’s even a little bit magical the way that certain things can be combined to form a whole that’s greater than the sum of its parts. That’s certainly true of the classic combo examples above. And it’s also true of the combo of Application Performance Monitoring and Application Analytics.

It’s a shame, then, that many of our customers deny themselves the power of combining APM with Application Analytics.

Not Your Father’s Business World…

The role that software plays in the world of business has changed dramatically in just a few short years. Not so long ago, software was simply an aid to running a business. Just a tool. But now, in a very real sense, software often is the business. These days, many businesses are built upon a foundation of software.

That’s because software-based businesses offer many advantages over traditional brick-and-mortar business models. In fact, you can probably think offhand of many examples in which an upstart software-based business dethroned a long-entrenched industry leader. The obliteration of Blockbuster by Netflix is a classic example. But the many advantages offered by software-based businesses have also come with some challenges, such as monitoring the performance of software and getting business insights into business information that is represented in 1s and 0s inside software.

How Well Does Your Software Perform?

Understandably, AppDynamics Application Performance Monitoring (APM) has become very popular. Because keeping tabs on the performance of applications has become integral to success in today’s business climate. After all, an under performing or misbehaving application can wreak lots of havoc in a little bit of time.

But in order for AppDynamics APM monitoring to be effective in production environment, where it really matters, it needs to monitor intelligently while keeping the overhead to a minimum. AppDynamics intelligently captures transaction details of only those transactions that are not performing well; performance metrics of the ones that are behaving as per expectations are just aggregated into rolling averages. The downside of this is that the granularity of those transaction metrics is lost, which is by design.

It should be noted that this is NOT sampling; it’s really smart monitoring.

The Power of Analytics

Often times, organizations want to have detailed business information on who visited their website, what business they conducted or couldn’t conduct. Analysis of this data is invaluable as it can help organizations improve their customer engagement and experience, or optimize conversions and revenues.

AppDynamics Application Analytics automatically collects all the data generated by software-driven apps. It collects every data point – both performance as well as business – giving you the power to evaluate business as well as IT performance of every single business transaction. It gives you the power to drill down into the level of details on every transaction that has flown through the application.

Application Analytics preserves the granularity of data generated through business transactions, permitting assessments of the smallest details of any business transaction. As opposed to the snapshot or rolling aggregates of application performance that APM provides, Application Analytics provides a holistic view of business transactions.

You Need Both APM and Analytics. If You’re Only Using One, You’re Missing the Complete Picture

APM tells you how well your applications are performing. Application Analytics delivers business insights through data gathered in real-time as your applications run. APM goes hand-in-hand with Application Analytics. It’s a natural combo that provides you with unprecedented power in getting the most out of your applications and the insights gained from business transactions.

All due deference to the classic combo of Batman and Robin – but the combo of Application Performance Monitoring and Application Analytics? That’s the new Dynamic Duo.

Interested to see how the powerful combo can work for you? Download a FREE trial today!

Maneesh Joshi

Maneesh Joshi

Maneesh Joshi has over 15 years of experience in the enterprise software space. In his current role as Senior Director of Product Marketing and Strategy at AppDynamics, he is responsible for its global go-to market strategy and product marketing. He started his career as a key member of the team that built Oracle’s Service Oriented Architecture and Business Process Management businesses. Before running product marketing for this group, he managed product planning, architecture, and engineering for Oracle’s integration products. Maneesh holds a B.S. in Engineering from the Indian Institute of Technology, Kharagpur, where he graduated with honors. He also received an M.S. in Engineering from the University of California, Davis, and an M.B.A. from The Wharton School at the University of Pennsylvania.