How to Build & Support a 5-Star Mobile App: Future Proofing Mobile App Strategy [VIDEO]

How can you plan and strategize your mobile app for the future? In the fifth, and final part of our video series, How to Build & Support a 5-Star Mobile App, we discuss how to ensure the future quality of your app and maintain success. Hopefully, you’ve put, or are planning to put, into practice what we’ve already […]

How to Build & Support a 5-Star Mobile App: Using Key Metrics to Optimize Mobile App Strategy [VIDEO]

DAU, MAU, crashes, stalls? Which metrics should you be analyzing to optimize your mobile app? In the fourth part of our video series, How to Build & Support a 5-Star Mobile App, we debate which metrics and KPIs should you look towards more measuring the success of your app? Obviously, the overarching metric you want is your […]

How to Build & Support a 5-Star Mobile App: Ensuring Quality of the Mobile Application Experience [VIDEO]

In the third part of our video series, How to Build & Support a 5-Star Mobile App, we start discussing the importance of the user experience with a mobile app. Obviously, app store ratings play a large role in driving downloads and ultimately the success of your app. How can you create a coveted 5-star mobile app? If […]

How to Build & Support a 5-Star Mobile App: Identifying Mobile Opportunities [VIDEO]

In our second video installment of the How to Build & Support a 5-Star Mobile App, we delve into the use cases where the mobile form factor is best leveraged. If you haven’t seen the first part of the series, Mobile Application Strategy, check it out now! Jonah Kowall, John Rakowski, Kalyan Ramanathan, and I […]

How to Build & Support a 5-Star Mobile App: Mobile Application Strategy [VIDEO]

Recently, I sat down with John Rakowski, Jonah Kowall, and Kalyan Ramanathan to discuss the strategy and planning behind building and supporting a 5-star mobile app. It was a lively discussion given their previous experiences with Forrester, Gartner, and Crittercism, respectively. They all came into the panel with diverse opinions, which led to some interesting debates on […]