DigitasLBi

DigitasLBi Gains Real-RTime Business Insight with AppDynamics and Business iQ

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. DigitasLBi has chosen AppDynamics to provide end-to-end and best-in-class performance and service to their customers. One customer, for example, is Renault-Nissan Alliance. Through AppDynamics, DigitasLBi is able to provide large-scale user experience and performance management of back- and front-end applications for a wide-ranging online and mobile project for Renault-Nissan Alliance. This project alone encompasses 300 global websites and an anticipated 4.5 billion views per year.

DigitasLBi is the world's largest full-service digital marketing agency.

Scenario

The Renault-Nissan Alliance, which is responsible for one in every ten cars sold worldwide, hired DigitasLBi to relaunch its websites and mobile platforms in every market.

Challenges

The project encompassed 300 websites that were projected to receive 4.5 billion views a year.

The development team had no easy way to establish a baseline of how well their apps were running.

https://www.youtube.com/watch?v=yQBuBc5VCgw

Solution

The team selected AppDynamics as the right APM solution for a large-scale distributed platform

With AppDynamics, engineers were able to uncover the cause of troubling delays

In a major win, AppDynamics revealed the existence of well-masked DNS resolution problems

Results

Improved website and platform performance

Greater transparency - both the Renault-Nissan Alliance and DigitasLBi have access to AppDynamics

Increased business insight - AppDynamics revealed campaign performance in real time

I would recommend AppDynamics to anybody running a large-scale distributed platform. It makes everything so much easier. -Peter Murray, Technical Architect