DigitasLBi

DigitasLBi Gains Real-RTime Business Insight with AppDynamics and Business iQ

Key Benefits

Improved website and platform performance


Greater transparency - both the Renault-Nissan Alliance and DigitasLBi have access to AppDynamics


Increased business insight - AppDynamics revealed campaign performance in real time

Scenario

DigitasLBi is the world's largest full-service digital marketing agency.

The Renault-Nissan Alliance, which is responsible for one in every ten cars sold worldwide, hired DigitasLBi to relaunch its websites and mobile platforms in every market.

I would recommend AppDynamics to anybody running a large-scale distributed platform. It makes everything so much easier.

Peter Murray, Technical Architect, DigitasLBi

Challenges

The project encompassed 300 websites that were projected to receive 4.5 billion views a year.

The development team had no easy way to establish a baseline of how well their apps were running.

Solution

The team selected AppDynamics as the right APM solution for a large-scale distributed platform

With AppDynamics, engineers were able to uncover the cause of troubling delays

In a major win, AppDynamics revealed the existence of well-masked DNS resolution problems

About DigitasLBi

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. DigitasLBi has chosen AppDynamics to provide end-to-end and best-in-class performance and service to their customers. One customer, for example, is Renault-Nissan Alliance. Through AppDynamics, DigitasLBi is able to provide large-scale user experience and performance management of back- and front-end applications for a wide-ranging online and mobile project for Renault-Nissan Alliance. This project alone encompasses 300 global websites and an anticipated 4.5 billion views per year.

Results

Improved website and platform performance

Greater transparency - both the Renault-Nissan Alliance and DigitasLBi have access to AppDynamics

Increased business insight - AppDynamics revealed campaign performance in real time

See your applications like never before