Interactive Investor ranks among the top investment and trading websites in the UK, with more than 1.5 million users. The company provides a trading platform and unbiased financial information that customers rely upon in securing their financial futures. Interactive Investor's team works hard at maintaining the company's reputation for offering unrivaled customer service. Testament to that dedication is the impressive fact that nearly half of all new customers are referred to Interactive Investor by existing customers.
Interactive Investor boasts a dedicated customer base of more than 1.5 million people. Customers rely upon Interactive Investor for a range of services, including trade execution, quality content that helps guide investment decisions, and very active discussion boards.
Common among Interactive Investor's customer base is a need for speed. The company's typical user is in a hurry, needing to access the information they seek or execute transactions with a minimum investment of time. A user experience that's dynamic and responsive is key to the company's brand, and focal to the company's ongoing efforts to grow its customer base.
And mobility has become central to the user experience offered by Interactive Investor. As IT Director Alan Grose explained, "Everything we do is totally focused upon mobile devices, phones, and tablets. Everything to do with the user experience going forward will be targeted at mobile then scaled up."
Interactive Investor's website and mobile apps are designed to ensure that the user journey is seamless, flawless, and fast. In support of that goal, the ability to identify and correct problems before they mar the user experience is critical. And that's why making the right decision in choosing an Application Performance Management tool was so crucial. "We were previously using New Relic to monitor our applications, but it just wasn't giving us everything we needed," said Grose. "We really needed an APM that would offer better visibility and provide richer functionality."
The company decided to try AppDynamics on a proof-of-concept basis. AppDynamics was selected to help make improvements in four key areas:
Efficiency of cloud hosting
Monitoring third-party suppliers
The Interactive Investor team will be using AppDynamics' APM to increase efficiencies, cut costs, and improve the user experience. Misbehaving code can be costly on many fronts - not just user satisfaction. As Alan Grose noted, "Bad code that slows processes can really cost us - we pay for everything we use on Amazon Web Services."
And bad code will become even more of a rarity at Interactive Investor. AppDynamics will make performance testing at the development stage more effective. "Performance testing is going to be easier and more effective," said Grose. "It'll be much easier to find bugs or inefficient code before it goes live. And bugs that are found in live code will be quickly and easily traced."