Medallia delivers real-time customer insights to large enterprises that are passionate about customer engagement. By capturing customer feedback and insights at scale, Medallia empowers companies to understand and act on the voice of their customers.
“If your front line is constantly receiving feedback—and the front line of a major enterprise is enormous—how do you distill the data down into what’s relevant?” Stefan Krantz, Medallia’s senior director of engineering, is responsible for building data visualizations for customer feedback. It’s a big task, as Medallia’s enterprise customers have tremendous organizational complexity.
Medallia had been struggling with the number of systems needed to monitor customers accessing their platforms. “The data was disparate. It was difficult for us to determine who was using what,” said Krantz. “More importantly, we didn’t know exactly how well our product was performing.”
Medallia needed a single source of truth for monitoring that could handle parsing multiple terabytes of user and performance data in real-time. Simplicity and scale drove their decision to purchase AppDynamics.