“It used to be very hard for business people to get this information,” Donon says. “Now, with AppDynamics Business iQ, we have all this information in real time, and we know exactly how application performance impacts business outcomes.”
One key relationship revealed by AppDynamics is the link between load time and the number of pages viewed per session. “AppDynamics shows that a 32% reduction in load time increases the number of pages per session by 12%,” Donon says. That means customers are viewing more items. The effect on the business is higher conversion rates and rising sales,” Donon says.
To ensure that customers in Brazil, Italy, Mexico, and Spain experience similar load times, Privalia relies on a combination of Real User Monitoring and Synthetic Monitoring. Real User monitoring reveals differences in the behavior of the site in response to actual users, while Synthetic Monitoring enables Donon to run tests around the clock. “Synthetic monitoring gives us the confidence that we will be able to identify a performance issue before it affects a customer’s experience,” Donon says.