Philippe Donon, head of the core platform and performance team at Privalia, knows that the success of a sale depends on the responsiveness of Privalia’s websites, which places an enormous responsibility on his team.
“The user experience is very important in eCommerce,” Donon says. “It has a direct impact on the conversion rate.”
Privalia’s geography diversity—it is the market leader in the four countries in which it operates—created a special challenge. How could Privalia ensure a customer in Rio de Janeiro receives the same level of service as one in Milan, given the range of telecommunications providers, varying bandwidth availability, and regional traffic spikes created by country-specific sales events?