Transform 2021 EMEAR

Transformation starts here.

On demand through 7th June, 2021

Keynote, special guests and more!

Know what matters most to your business

The IT challenges of 2020 will continue in the new year. Don’t just survive -- learn how your company can thrive at Transform 2021. Join AppDynamics GM Linda Tong and a host of technologists and leaders from across the business spectrum to discuss the radical ways our industry is changing.

Transform 2021 is a must-attend event for anyone looking to instigate positive change within their business and have a hand in shaping the future of observability.

Speakers that inspire

Hear from technologists and leaders from disruptive companies at the intersection of application performance monitoring, AI, cloud, and observability.


Training that transforms

Preview the future of observability with deep-dive technical breakouts and demos.

Ideas that drive innovation

Walk away with new ideas for how to tackle the problems that matter to you — and prepare to drive immediate positive change within your business.


Special Guest

An inspiring performance you will not want to miss!


Academy Award, Golden Globe, Emmy and Grammy-winning Artist, Actor, Author and Activist



Mainstage Speakers

Chuck Robbins
Chief Executive Officer, Cisco
Jeetu Patel
SVP & General Manager, Security & Applications, Cisco
Linda Tong
VP & General Manager, AppDynamics
Stephen Elliot
Program VP, Management Software & DevOps, IDC
Adam Rasner
VP of Technology Operations, AutoNation
Christopher Younger
SVP Technology Operations, Freedom Financial Network
M. Erick Smith,
Global CX Chief Architect, Aristocrat Technologies Inc.
Ty Amell
Chief Technology Officer, AppDynamics
Vipul Shah
Chief Product Officer, AppDynamics
Alan Rosser
Regional VP UKI & North, AppDynamics
Steve Long
Corporate CTO, AppDynamics
Sunsharay Chestnut
Product Expert, AppDynamics


Transformation starts here with deep-dive technical breakouts, entertainment, and more inspiring catalysts for transforming how you tackle problems in 2021.

On Demand Conference

Join us for a keynote, expert panel, breakout sessions, networking and a special performance with Common.


Hear from Cisco and AppDynamics leaders Chuck Robbins, Jeetu Patel, Linda Tong, Ty Amell, Alan Rosser and many more.

Expo hall & conversations with product experts

Join AppDynamics and our sponsors for a deep-dive of our products and solutions. Join live demos and get all your questions answered by our product experts.

Expert panel – Business Observability & the Future of APM

Connect with industry experts and leaders while they share their perspective on priorities for IT teams in 2021, the future of performance monitoring and the power of business observability.

  • Hosted by Steve Long - Corporate CTO, AppDynamics
  • Stephen Elliot - Program VP, Management Software & DevOps, IDC
  • Christopher Younger - SVP Technology Operations, Freedom Financial Network
  • M. Erick Smith - Global CX Chief Architect, Aristocrat Technologies Inc.

Breakout session - Learn the Foundations of AppDynamics (AppD 101)

Speaker: Eugene Kim

The foundational elements of AppDynamics are built to understand the connections between your business results, customer experiences, and application health. Simplify your operations with auto-discovered Business Transactions that tags and traces every component of your application. Take actions and solve issues faster with clear root-cause visualizations and reporting integrations.

Breakout session - Observe Your SAP Digital Core

Speakers: Brendan Cooper and Vani Thiruvengadam

SAP is the digital core for enterprises, facilitating a seamless, fully connected digital landscape that powers the way their business operates. Learn how full-stack observability, provided by AppDynamics SAP monitoring, can help your enterprise keep your SAP landscape performing flawlessly, while providing business intelligence insight that leads to operational excellence.

Breakout session - Align Teams on Business Outcomes

Speakers: James Harvey and Nik Papageorgiou

Today, applications are the lifeline of every digital business and it’s no longer sufficient to view technology and business data in silos. In order to ensure digital business success, organizations must connect the dots up and down the stack — from the business metrics, to the users’ experience, all the way down into the lowest level infrastructure. Learn how to gain user and business awareness to optimize app and business performance and align team on business outcomes.

Breakout session - Gain Deeper Internet Visibility

Speakers: Wei Li and Brandy Smith

Applications continue to explode in complexity and have an increasing reliance on 3rd-party services and the Internet. Learn how AppDynamics and ThousandEyes together can provide the most comprehensive visibility across your apps, networks and external dependencies and break down silos to offer exceptional user experiences.

Breakout session - Observe Hybrid & Cloud Native Apps

Speakers: Shreyans Parekh and Konr Ness

With the cloud comes opportunities to innovate, but also complexity. As the business experiments with ways to modernize digital experiences through cloud native services, IT needs a proactive approach to monitoring. Learn how our Cloud Native Visualization can help you get ahead of bottlenecks by troubleshooting cloud deployments no matter their architecture in one platform.

Breakout session - Secure Your Apps & the Business

Speakers: Jina Na and Aouss Sbai

Digital businesses are under pressure to innovate with speed while mitigating an unprecedented rise in malicious security threats. Learn how you can maintain speed while protecting organizational and customer assets with application-first security powered by AppDynamics with Cisco Secure Application.

A special performance with Common

Academy Award, Golden Globe, Emmy and Grammy-winning artist, actor, author, and activist, Common has spent years breaking down barriers at the intersection of art and social justice. Join us for a special performance from Common.


Our integration partners help you get even more value out of AppDynamics. Thank you to our sponsors of Transform 2021!

"If you go to one event, make it Transform. It's the only one I've attended that shows you how to build better digital experiences and drive real business impact."

Attendee, Transform 2020