Live Event

Unleash the Potential - Partner Program 2021 Launch Event

APJC: Weds, 9.22.21 3PM (AEST) / 1AM (EST)
EMEAR: Weds, 9.22.21 2PM (BST) / 9AM (EST)
AMER: Weds, 9.22.21 2PM (EST) / 11AM (PST)

Partner Program Launch Event

APJC: Weds, 9.22.21 3PM (AEST)
EMEAR: Weds, 9.22.21 2PM (BST)
AMER: Weds, 9.22.21 2PM (EST)

Register Now

Unleash the potential with AppDynamics as your partner


AppDynamics is taking our partners’ observability business to the next level. Powered by the channel, AppDynamics and you, our partners, want to unleash our combined potential to take hold of the market opportunity in FY 2022 and beyond.

We invite you to attend the launch event to kick this initiative off where we will present a strategic overview of our FY22 global Partner program and how the Channel will be critical to driving Full Stack Observability (FSO) to our mutual customers.

We have designed this digital event to inform, inspire, and ignite your business, as various leaders speak to the opportunities ahead to drive profitability and augment your go-to-market strategies.

Our guest keynote speaker will motivate you professionally and personally, allowing you to unleash your potential as an AppDynamics Partner.


Full Stack Observability

Now more than ever, businesses must observe what matters. Learn why leveraging Full Stack Observability as a core strategy will help you win new customers and grow your business, and why, in this age of digital transformation when user experience is paramount, it’s critical to focus on the entire IT stack.

Partner Program Evolution

Understand how the new AppDynamics Partner Program can deliver high profitability to partners and learn how competitive this profitability can be. Gain knowledge on leveraging AppDynamics support and sales teams to transform opportunities successfully. Gain an overview of new AppDynamics offerings to accelerate partners’ growth and profitability.

Sales Opportunities (GEO Sessions)

Learn how your partner organization will be able to unlock the Full Stack Observability opportunity within your local region. Our regional leaders will expand on the market opportunity and how their organization will be able to drive your growth.

Featured Guest Speaker

Mick Ebeling

CEO of Not Impossible Labs, Two-Time SXSW Innovation Award Winner and Author,
Not Impossible: The Art and Joy of Doing What Couldn't Be Done

Recently named by Fortune Magazine as one of the Top 50 World’s Greatest Leaders, a recipient of the Muhammad Ali Humanitarian of the Year Award, and listed as one of the world’s most influential creative people by The Creativity ’50s, Mick Ebeling has sparked a movement of pragmatic, inspirational innovation. As a career producer and filmmaker and now founder and CEO of Not Impossible, Ebeling harvests the power of technology and story to change the world. 

Ebeling is on a mission to provide “Technology for the Sake of Humanity.” By tapping into a community of passionate and talented engineers, makers, idea generators, and storytellers, Ebeling is making the inconceivable, the unbelievable, and the impossible, Not Impossible.

Mainstage Speakers

Linda Tong
GM, AppDynamics
Mark Maslach
Vice President, Global Channels and Strategic Alliances, AppDynamics
James Bradley
VP, EMEAR Channel, AppDynamics
Ghassan Lababidi
Sr Director Field & Partner Marketing, AppDynamics
Dylan Morison
VP, APAC Channel, AppDynamics
Lisette Sanchez
VP, AMER Channel, AppDynamics
Jay Zammit
VP, Channel Sales Engineering, AppDynamics

"FY22 will be unlike any other for our partners at Cisco AppDynamics – I am so excited to share all this great news with all of our Partners. This event will be extremely informative and key to learning more about where we are going together!"

Mark Maslach
Vice President, Global Channels and Strategic Alliances, AppDynamics