Just because your app stayed on time and on budget doesn’t necessarily mean it’s reaching its full potential for your business.As technology moves forward, responsibilities within organizations are changing. Every problem is now your problem. But when you learn to think about your business three-dimensionally, you get a better understanding of your customers’ needs and how well your apps and business are running. And most importantly, whether your customers are happy.
Keeping the end user in mind and more accurately predicting what might happen with your app helps you plan for a more satisfying experience for them and better rewards for you. Read this October 2016 Forrester report and discover the true relationship between your user data and your bottom line.