Analyst Report

Internet Retailer Guide

Analyst Report

Internet Retailer Guide

Performance and Monitoring Tools: The key to success for e-retailers during the holiday shopping season

During the 2014 holiday shopping season, online and mobile retailers saw a 15 percent increase in holiday spending from that in 2013. Where mobile traffic was concerned, 24 percent of retailers reported growth of 41% year over year. For e-retailers, this means it is increasingly important to prevent application outages.

In this report, more than 350 senior retail executives weighed in on their performance during this time of increased activity, and those that already had a troubleshooting process were 92 percent more likely to have met or exceeded their revenue expectations. Read the report for further insight into the performance of retail sites during the holiday season, the increasing role of mobile throughout the shopping experience, and best practices for the future.