America’s premium workwear brand recognized for its successful digital transformation enabled by AppDynamics’ Business iQ
San Francisco - May 2, 2018 - AppDynamics, a Cisco company and the leader in application intelligence, celebrates Carhartt , America's premium workwear brand since 1889, as a recipient of the 2018 CIO 100 Awards announced today by IDG’s CIO. The 31st annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology.
Carhartt was founded in Detroit in 1889 with two sewing machines and five employees. Since then, it has grown into a global fashion and workwear brand with its culture of “outworking them all.” However, the emergence of the digital age introduced an entirely new challenge to Carhartt’s business. Carhartt realized that in order to reach an expanding consumer base and remain competitive, it would need to transform its business strategy by implementing a vibrant online sales platform.
Carhartt CIO John Hill realized that in order for the company’s digital transformation to be successful, it would need an effective strategy to align and support both the business and IT teams. Hill’s team deployed AppDynamics’ Application Performance Monitoring and Business iQ to provide a vehicle for business and IT teams to collaborate with the backing of real-time business and IT system metrics. The recognition by CIO as a winner of the 2018 CIO 100 Awards places Carhartt among the most innovative IT leaders for its digital transformation success.
“Retailers live and die by the consumer experience, whether that experience comes in person, through mobile or on the web,” said John Hill, CIO, Carhartt. “It was imperative to understand how to position our business for the evolving consumer needs of today and in the future. With Business iQ, we now have a direct lens into the health of business transactions across our entire digital shopping journey in real time, so we can continue to deliver the highest quality user experience to our consumers.”
Carhartt implemented AppDynamics’ Business iQ ahead of the holiday season for real-time application and business performance monitoring during the most crucial time of the year for retailers. Business iQ gave visibility into orders as they came in and how the company infrastructure supported those orders. This allowed both Carhartt business and IT leaders to see how the technology’s performance impacted business performance in real time, as well as measure the effectiveness of the company’s advertising campaigns. With this visibility, the IT team could resolve any issues in the processing system that may have had a direct impact on the day’s revenue without any interruption to the consumer’s experience. By the end of Cyber Monday, Carhartt had achieved a single-day record for sales. Since then, the complete transparency across Carhartt’s digital ecosystem has given both IT and business teams the tools and processes necessary to drive business metrics with strategic IT initiatives.
“Today’s consumer has high expectations for a seamless digital experience that is changing how companies think about their business and IT strategies,” said Prathap Dendi, general manager of Business iQ, AppDynamics. “Business leaders and IT need a common language and single lens on application performance and real-time business performance in order to drive strategic business outcomes. Progressive CIOs like John are leading their companies through exciting change in their industries.”
Carhartt will be recognized at the CIO 100 Symposium and Awards Ceremony on August 15 at the Terranea Resort in Rancho Palos Verdes, California. Until then, learn more about the company’s digital success at AppDynamics.com.
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About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit Carhartt.com and follow @Carhartt on Twitter.
AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. AppDynamics’ integrated suite of applications is built on its innovative, enterprise-grade App iQ Platform that enables its customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing and optimizing complex application environments at scale.
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