Press Release

DigitasLBi Selects AppDynamics For Renault-Nissan Global Customer Engagement Online and Mobile Platform

AppDynamics Application Intelligence Platform will manage performance and provide real-time user and business insights for 300+ global websites

LONDON, U.K., 24 FEBRUARY 2015 – AppDynamics, the application intelligence company, today announced that it has been selected by global marketing and technology agency DigitasLBi to provide large-scale user experience and performance management of back- and front-end applications for a wide-ranging online and mobile project for its client, the Renault-Nissan Alliance. The project encompasses 300 global websites and an anticipated 4.5 billion views per year.

A project of this tremendous scale requires a robust and proven real-user monitoring and application performance management platform. DigitasLBi chose the AppDynamics Application Intelligence Platform to provide an integrated view of real-time application performance, user experience, and infrastructure capacity all in real time across the global online network it is creating for the Renault-Nissan Alliance. This will enable faster, data-driven decision-making to create bigger impact with deep, real-time analytics and rich business dashboarding and visualizations.

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. Its client, the Renault-Nissan Alliance, created in 1999, is the longest-running cross-cultural combination among major carmakers.                                                                    

End-to-end visibility and best-in-class performance and service were among the principal reasons DigitasLBi chose AppDynamics. The scale of the Renault-Nissan project made it important to have an APM solution in place that would help ensure seamless project delivery and unrivalled web and mobile performance to Renault-Nissan customers.

DigitasLBi will work with AppDynamics technology to provide:

● Optimized website responsiveness

● End-to-end, real-time business transaction visibility

● Real-time end-user monitoring with detailed behavioural metrics

● Predictive and preventative measures for de-risking applications

“The scale and complexity of this website project makes it a perfect fit for AppDynamics,” commented Jeremy Duggan, EMEA vice president of AppDynamics. “DigitasLBi has unrivalled visibility into how its applications are performing for customers, and the opportunity to analyse and act on real-time information. The ability to deliver superior performance and user experience will help to drive sales and customer engagement for Renault-Nissan.”

The AppDynamics Application Intelligence Platform is a comprehensive solution enabling companies to maximize business performance. The platform embraces three core principles:

  • See everything with Unified Monitoring. AppDynamics enables an integrated view of real-time user experience, application performance and infrastructure capacity.

  • Act fast with DevOps Collaboration. AppDynamics provides the ability to isolate, resolve and automate the resolution of application infrastructure bottlenecks — in production.

  • Know the business impact with Application Analytics. AppDynamics enables deep real-time analytics to help businesses make better decisions, and create bigger impact — all with certainty and confidence.

The platform is designed and architected to give business users the certainty that their business is running at its best, to give IT the operational visibility and control it needs, and to give end users the great experiences they’ve come to expect and demand.

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About DigitasLBi

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide what’s next...and then we take them there.

In 25 countries around the world, across 40 offices, there are more than 6,000 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology. Our skills span insight, brand building, content creation and distribution, as well as the ability to help clients organise themselves for the consequences of the change. We act as strategic partner to some of the world’s most exciting brands across travel, financial services, FMCG, publishing, telecoms and retail. There are many things that make DigitasLBi unique, but if we had to choose one, it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.

AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing, and optimizing complex application environments at scale which has led to proven success and trust with the Global 2000. For more information, visit appdynamics.com.


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