Press Release

Hallmark Selects AppDynamics for Application Performance Monitoring

AppDynamics Application Intelligence Platform enables visibility and rapid issue resolution across entire application ecosystem.

SAN FRANCISCO- April 8, 2015 AppDynamics today announced that its Application Intelligence Platform has been selected by greeting card and gift manufacturer, Hallmark UK, to proactively identify application performance issues, prevent downtime for business-critical apps, and provide business insights for better decision-making.

Hallmark UK required an application performance monitoring (APM) solution that could oversee its .NET and SQL-based development environments, covering everything from back-end systems, warehousing and inventory systems, to desktop and web applications.

The platform gives the company visibility across its entire IT estate, enabling it to proactively spot application performance issues before they impact the business.

“Working with AppDynamics for the first time, it became clear we needed the platform in order to succeed,” said Chris Tranter, technical lead at Hallmark UK. “The level of monitoring we were able to do in production goes beyond what we were ever expecting. We are able to pinpoint application issues right down to the code level before these cause a problem and impact project timescales. This helps us to reduce the number of escalations, improving user experience and allowing us to focus on driving innovation.”

Jeremy Duggan, vice president of Europe, at AppDynamics, says, “Delivering a first-class service to users relies on multiple applications working together seamlessly. AppDynamics gives IT operations and development teams peace of mind, providing an integrated view of application performance to prevent stalls, outages and crashes. We look forward to helping Hallmark UK deliver superior performance and user experience, helping it achieve greater efficiencies across its business.”

Hallmark UK will use AppDynamics to deliver:

  • Optimized application responsiveness

  • End-to-end, real-time business transaction visibility

  • Predictive and preventative measures for de-risking applications

Hallmark UK has identified and successfully addressed multiple issues with its application and related infrastructure since introducing AppDynamics, such as slow business transactions affecting services across auditing, inventory and web. In addition to using AppDynamics across its entire internal applications suite,  Hallmark UK has plans to integrate AppDynamics’ SQL monitoring into its cloud controller, as well as extend monitoring to its server infrastructure.

The AppDynamics Application Intelligence Platform is a comprehensive solution enabling companies to maximize business performance. The platform  is designed and architected to give business users confidence that their business is running at its best, to give IT the operational visibility and control it needs, and to give end users the great experiences they’ve come to expect and demand.

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AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing, and optimizing complex application environments at scale which has led to proven success and trust with the Global 2000. For more information, visit

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