Synthetic Monitoring Use Cases
Synthetic testing allows you to setup specific scenarios by using scripted transactions to identify issues that could potentially affect your end users. This kind of active performance monitoring is useful for alerting you to problems across a wide range of different uses.
Innovation is an important element of staying competitive in business, but the risk of downtime or unhappy customers can make rolling out new applications or features feel intimidating. Synthetic monitoring offers a secure environment for testing web, mobile, or cloud-based applications before the official launch of a new offering.
Explore new territory
Introducing your application to a new geography presents its own set of unique challenges. The ability to test your product in a new region to evaluate the area's connection speeds and how that affects your end-user can help you provide a flawless experience right out of the gate.
Evaluate third party performance
Third party services are a necessary component of most websites today, and can streamline digital assets such as shopping carts, social networking, advertisements, reviews, analytics, SEO tools, and other online attributes. Third party apps are a valuable addition to most online businesses, however, their integration can make it difficult to determine if a technical issue is your fault or theirs. Synthetic transaction monitoring can help test and monitor these services and alert you to performance issues.
Compare against competition
Having a clear understanding of how your product and strategy performs against the competition is an important aspect of development. Synthetic transaction monitoring enables you to setup scenarios to see how your application performs over time, but also allows you to compare that data to your competitors within a certain period or region. Being able to identify your company's strengths and weaknesses is a core component to developing an effective strategy for future growth.
Improve customer experience
Without synthetic monitoring, your customers become your quality assurance team. As a result, when a digital asset fails, it either leads to a negative impression of your business or inspires a flurry of calls, messages, and emails to request troubleshooting -- which ultimately means more time, money, and resources spent in addition to creating dissatisfied customers. Think of synthetic monitoring as the dress rehearsal before your product's big debut, and take advantage of the opportunity to work out the weak links before causing end-user frustration.