Analyst Report

2023 Gartner® Report: Market Guide for Digital Experience Monitoring (DEM)

Digital experience is now a key driver of revenue, retention, and brand reputation. See how Gartner says the role of DEM is changing — and how it evaluates various DEM vendors.

Analyst Report

2023 Gartner® Report: Market Guide for Digital Experience Monitoring (DEM)

Digital experience is now a key driver of revenue, retention, and brand reputation. See how Gartner says the role of DEM is changing — and how it evaluates various DEM vendors.

Digital experience monitoring (DEM) is now the heartbeat of business success. According to Gartner, “By 2027, DEM deployment will rise from 60% to 90% as enterprises will use synthetic and real user monitoring to enhance the user journey and better understand user interactions of SaaS applications and services.”

In this latest report by Gartner, you’ll get a deep dive into the intricacies of the DEM landscape, including the growing significance of DEM, strategies for effective implementation and the latest technological and market developments.

The report examines:

  • Why investing in DEM remains a top priority for enterprises despite the economic slowdown.
  • What steps Gartner recommends I&O leaders take to monitor and improve the end-user digital experience.
  • The list of Representative Vendors for DEM — including Cisco AppDynamics and Cisco ThousandEyes.

View the report now to get the DEM trends and insights you need to shape your observability strategy.

Get the report

Gartner, Market Guide for Digital Experience Monitoring, Mrudula Bangera, Gregg Siegfried, Padraig Byrne, 20 November 2023.

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