Why is digital experience monitoring important?
Due to the broad-reaching effects of digitalization, the moving parts involved with running a business are more intertwined than ever before. The end result of this synergy is a convenient and cohesive customer journey – as long as all of the business processes involved on the backend are operating efficiently and effectively.
However, an unintended consequence of this finely woven network of services is the fragmentation that occurs behind the scenes. More often than not, IT operations are less likely to be maintained by one centralized, collaborative team. Instead, multiple teams manage the work associated with specialized components such as digital marketing, cyber security, web management, application development, and social business, and each of these teams works independently of each other and with their own system of communication and technical jargon. Ideally, these are all cogs that operate without friction to synthesize the processes of a finely-tuned machine.
DEM is a real-time monitoring tool that helps the "machine" of your enterprise run smoothly by identifying any vulnerabilities that contribute to outages, downtime, or disruptions to the user experience, such as slow page load times, and assesses the root cause of issues that affect performance while recommending solutions.
A combination of human and machine-initiated interactions provides the most comprehensive solution to performance monitoring. This is why many online businesses are moving away from traditional end user monitoring to incorporate DEM, which utilizes information from both.