In the age of digital transformation, customer experience is the ultimate battleground. Every sector is striving to cater to their customers in effective and convenient ways. Therefore, the need to understand these customer journeys has never been more vital than it is right now — your company needs to provide the digital services yours users will get the most value out of.
To kick off our AppSphere Series, recaps and key lessons from the top presentations at AppDynamics AppSphere 2015, Peter Gott of Barclays talks about how he’s able to gain customer journey insights to better accommodate their users of Barclaycard.
“The right team with the right tools can make anything happen.”
Their challenges included:
- Application issues impacting customers
- Contact center efficiencies
- Dev and Ops collaboration productivity
- Developer productivity
- Silo-ed software tools – expensive and inefficient
Their goals included:
- Enable new paths to revenue with technology
- Reduce customer impact due to technology incidents to zero by 2018
For Peter and his team, legacy IT systems were a burden to their innovation. Instead, they’re investing on next-generation systems that are able to power their digital objectives at scale. Peter goes on to talk about the benefits they see from AppDynamics including helping enable their move to DevOps, visibility into extremely complex systems, increased availability and productivity, and create a self-healing application.
Every vertical, not just financial services, is undergoing a radical digital transformation. Hear from Peter and his experience at Barclaycard in the video below.
Here are the slides from his presentation as well.
AppSphere 15 – From Code to Customers: The Digital User Journey from AppDynamics
We hope to see you at AppSphere 2016!
