2017 App Attention Index: 80% of Users Delete Apps Due to Poor Performance

Today’s consumers are now accustomed to lightning-fast digital experiences thanks to the high bar set by Amazon, Apple, Facebook, and Google. Every second counts and even minor issues can have a significant impact on the success or failure of a brand interaction. In fact, 80 percent of users will delete an app due to poor […]

Going live with a mobile app: Part 4 – Monitoring your mobile application

In the third part of this series I discussed preparing to launch a mobile application with load testing and beta testing and highlighted the differences between the iOS and Android ecosystems. In this post I will dive into monitoring your production mobile application. Production consideration: Crash and Error Reporting Crash and error reporting is a […]

Going live with a mobile app: Part 3 – Launching a mobile application

In the second part of this series I discussed developing a mobile application and choosing a backend platform and building for various network conditions. In this post I will dive into some considerations when launching a mobile application. Mobile app audiences are a notoriously fickle bunch and a poor first impression often results in a […]

Going live with a mobile app: Part 2 – Developing a mobile application

In the first part of this series I discussed planning your mobile application and how to decide between HTML5 vs Native, iOS vs Android, and how to get started going live with a mobile app. In this post I will dive into some considerations when developing a mobile application. With a large and mature developer […]

Going live with a mobile app: Part 1 – Planning a mobile app

There are many concerns when going live with a modern mobile application, from project planning, to development, to quality assurance and managing a successful launch. In this series we will dive into what it takes to go live with a mobile application on iOS and Android. Whether you are a brick-and-mortar retailer or an eCommerce […]