AppDynamics’ expanding partner program empowers customers to drive successful digital transformations

New, innovative technologies like artificial intelligence, mobility and IoT have changed the way business today is structured with its focus on all things digital. For companies to remain relevant and competitive in this new, digital age they need to strategically transform their business to meet the demands of today’s digital consumers. In fact, new research from IDC predicts that enterprises will spend more than $1.1 trillion in 2018 on technologies and services that enable digital transformation, an increase of 16.8% over the $958 billion spent in 2017.

There’s no question that new technologies have also brought new complexities to how today’s enterprises shape their business strategies. Since I joined AppDynamics just over a year ago, we’ve been laser focused on empowering companies around the world to respond to these evolving technologies and achieve digital transformation success by unlocking a collection of solutions through our partner ecosystem.

To support this mission, last August we launched the AppDynamics Titan Partner Program with the goal of reinforcing our most strategic partners with the the tools, support and education needed to enable our customers in common to win in the new world of digital business.

One example of how we are investing in our partners’ success is through our Partner Central portal. Partner Central was recently created to empower our partners by sharing enablement materials like case studies and access to key sales performance metrics. To help our partners even further through Partner Central, today we are launching Lead Generator. Lead Generator gives partners access to marketing assets like webinars and analyst reports to help generate leads and grow their pipeline, as well as track all leads generated.

“As a Titan partner with AppDynamics, we’ve had the opportunity to advance our customers’ business objectives by giving them the tools necessary to navigate the demands of the digital world through strategic business and performance monitoring,” said Joe Wrzosek, practice lead, enterprise monitoring and analytics at AHEAD. “AppDynamics’ continued investment in its partner program is critical to the advancement of our partnership and ability to provide value to customers together.”

Over the last year our customers who have worked with Titans have achieved exceptional outcomes in their digital transformation journeys. This confirms the value in continuing to invest in our partners at every stage, which is why today we are announcing the newest tier of our partner program: Pioneer. Pioneers are Titans in the making. They’re regional partners with existing application practices, possess deep engineering expertise, and have focused their businesses around recurring revenue models in cloud and applications. They are making strategic bets on their partnership and growth with AppDynamics.

“Our creation of the Titan program last year captured the momentum of Cisco’s acquisition,” said Brian Hull, Director of Channel Growth Initiatives at AppDynamics. “The Pioneer Program expands our focus and investment by collaborating with regional partners who hold deep domain expertise in applications. Combined, Titans and Pioneers make up the most innovative and capable partners in the industry.”

Included for Pioneers:

  • Dedicated channel account and sales engineering support: As part of our investment in our partners at every stage, Pioneers will receive support from a dedicated channel account manager and Channel Sales Engineer that will work closely with the Pioneer’s team to develop joint offerings.
  • Selling for business outcomes: Through customized, training and enablement programs we’ll build sales and pre-sales champions within our Pioneer partners and drive a deeper technical understanding of AppDynamics. This customized training will help partners identify the pains AppDynamics solves for and in turn ensure our joint customers receive the most value possible as they undergo their digital transformations.
  • Certifications: Like our Titan and Alliance partner levels, Pioneers are eligible for a training course which will allow key sales engineers to identify customer pain and provide education around the value of using AppDynamics. We will also offer AppDynamics Certified Implementation Practitioner course, which will allow our partners to provide value-added services.
  • Semi-annual business planning: Collaborating and defining a joint business plan sets the foundation for a solid channel sales partnership. Pioneers will be invited to take part in two planning sessions a year with AppDynamics partners to align on the vision and goals for shared success.


“AppDynamics’ Pioneer partner program will provide the training, tools and support that will  enable us to deliver even more comprehensive solutions to our customers,” said Vinod Muthuswamy, President at General Datatech. “Our shared mission with AppDynamics is to enable customers to realize their digital ambitions, coupled with our opportunity to grow together – means we can look forward to a successful long-term partnership.”

With this latest investment in the partner community, AppDynamics and its partners will continue to build a foundation for future growth, backing their customers to succeed in today’s digital first world. The launch of the Pioneer partner level comes on the heels of AppDynamics’ 5/5 star overall partner program rating in CRN’s 2018 Partner Program Guide.
Check out our partner page to to learn more about the AppDynamics Partner Program.

AppDynamics Unleashes the Titan Partner Program

The digital revolution is redefining business models, go-to-market strategies, sales tactics and much more across every industry and vertical. To stay competitive, businesses are shifting their focus of simply selling physical products to new ways they can improve the entire customer experience through software. This new school of thought paired with the rapid pace technology is evolving has raised a challenge in the channel community around staying ahead of ever-changing transformation.

With growing complexities in the technology stack, businesses in every vertical are unsure of what they need and how to evolve their businesses to stay competitive in the digital-first era. Priorities and goals are constantly shifting, leaving technology up for debate at each stage. The channel team here at AppDynamics has collaborated with our sales, business development and engineering teams to see the complete picture and determine how we can best set our partners up for success and help them drive impact for whatever is next in a customer’s agenda.

Today we are launching an entirely new partner program that has been adapted to equip our partners with the tools, training and support needed to create critical long-term value for their customers who want to thrive in this digital revolution. Additions to the program were purpose-built to pave the road for a lasting, profitable AppDynamics partnership.

What’s New?

The newly launched AppDynamics Partner Program includes two tiers. At the top are our most strategic partners that have been invited into the Titan partner program. This level gains access to resources that provide strategic support needed for partners to incorporate AppDynamics into their holistic digital story so that our mutual customers can achieve maximum value:

  • Sales and Pre-sales Enablement: Through customized, in-person training and enablement programs we’ll build sales and pre-sales champions within our partners and drive a deeper understanding of AppDynamics. These advanced level “Masters” training courses will ensure that we’re delivering optimal value to our joint customers as they undergo their digital transformations.

  • Services Implementation Training: Completion of this hands-on practical training will enable our partners to build advanced consulting services and have a more direct relationship with AppDynamics customers. Once certified through this program, Titan partners will be able to work directly with AppDynamics customers to drive more differentiated offerings based on customers’ unique needs.

  • Dedicated Sales Engineering and Field Channel Manager Support: We’re heavily investing in growing specialized teams that offer support at every stage of our partnerships – from laying the foundation of each partnership and aligning with channel sales resources to dedicated channel SE teams that will work hand in hand with partner’s technical teams to develop joint offerings.

  • Exclusive Rebate Program: Titans will receive an agreed rebate to enable additional investments into building a long-term, strategic AppDynamics practice.

In addition to the benefits listed above, Titan partners will have access to following resources that are available to all AppDynamics partners:

  • Online Training: All partners are eligible for our “Kick Starter” online courses, which provide the ideal introduction to the App iQ platform, AppDynamics’ intelligent solution for application and business performance monitoring. Both sales and pre-sales partner teams will have access to this 101-level content for a strong start with mutual customers and accelerated path to profitability.

  • Margin Guaranteed: Unlike most deal registration programs, we guarantee our margins by paying our partners an agreed percentage of the Total Contract Value. This results in greater predictability in joint opportunities.

  • Sales and Pre-sales Support: Our sales and pre-sales teams will work closely with our partners and mutual customers to assist with proof of concept, business value adds (BVAs) and joint planning.

“AppDynamics shares our obsession for customer success and is relentless in the pursuit of application performance that exceeds the scale, sophistication and velocity expectations of today’s customers,” said Robert Elfanbaum, Vice President and General Manager of WWT Asynchrony Labs. “The Titan program’s hands-on training will accelerate investments we’re making in R&D in our Advanced Technology Center and enable a more holistic approach to uncovering new methods our customers can use to deliver real-time, personalized and seamless experiences and achieve digital transformation goals.”

“In partnering with AppDynamics, we’ve helped lots of major customers across a range of industries build a smarter approach to business and performance monitoring. Together, we’ve unlocked solutions to the challenges of complex application architectures that have been shaped by the needs and expectations of consumers. The added support of the Titan program will allow us to accelerate and ensure our long-term value,” said Sandy Salty, VP Strategic Initiatives at Trace3.

The new AppDynamics Partner Program is our response to the technical complexities and hurdles our customers are facing in the digital revolution. Working more collaboratively with our top partners and sharpening alignment with their technical talent will establish a strong network of global technology leaders our customers can call upon to help realize their digital transformation visions. Together, AppDynamics and its partners will empower customers to constantly drive new innovations and renew competitive advantages through every technology trend that hits the industry. As the world becomes increasingly more connected and deeply tied to digital, a strong support system like this is critical.

Head to our new partner page to learn more about joining the AppDynamics Partner Program.

Celebrating Partnership at AppSphere 2016

 With only a few weeks to go until our third annual AppSphere 2016 user conference, the AppDynamics offices are busier than ever preparing for the big event, and this year we’ve committed to outdoing ourselves when we host this year’s Partner Day. As one of our partners, what does that mean for you? Prepare for star treatment — you’re our guest of honor!

Partner Day will kick off the week-long conference event, allowing you to get the inside scoop before everyone else in the industry. Here is a sneak peek of some of the highlights for this year’s Partner Day:

Partner Insights and Executive Q&A

AppDynamics CEO, David Wadhwani, has an important message to share regarding the future of the company and the essential role our partners play in helping us reach our goals. Join the discussion—our executives are holding a panel to answer all of your questions during the open floor Q&A session.

Gain new perspective in APM

Are you ready to disrupt the market? We are — but we need your help to do it. Our team will spend the day going in depth on topics of interest to you. Sessions include Growing an AppDynamics Practice, where we’ll present new revenue streams and share what enablement, training, and investment can mean for you. Another popular session is sure to be Product Roadmap, where Bhaskar Sunkara, CTO and Head of Product, will provide insight into future product releases. Lastly, you won’t want to miss Kendall Collins, our CMO, as he hosts a session on Building Our Unique Value Proposition — where you’ll learn how partnering with AppDynamics will give you an edge over the competition.

Partner Reception

They say “it’s all about who you know”, so don’t miss the opportunity to build up your network with like-minded professionals. AppDynamics executives are hosting the reception on Sunday evening at The Cosmopolitan Hotel’s Chandelier Bar. Enjoy an evening on us, get to know your fellow guests, and connect with some of the biggest names speaking at AppSphere 2016.

Partner Day lasts only one day, but our conference runs all week. Stay for the whole event and you can add hands-on training, 70+ sessions, and maybe even take advantage of the AppDynamics Certification, available for the first time this year. For a more comprehensive look at AppSphere 2016, make sure to check out the event page.