Top 5 Retail Performance Metrics You Should be Monitoring

April 14 2016

Hopefully, by now you’ve recognized the vital importance application performance has on your bottom line. In retail, specifically, this is extremely apparent. Unfortunately, all too often we see some big online retailer have an outage during a peak period. Whether that’s on Black Friday, Cyber Monday, or a special product launch, retailers can’t afford any performance issues when their customers need them most.

The battle for customer experience is the ultimate showdown. If your site falters in any way, either stalls, outages, or severe latency, your customers are likely to go to a competing site and spend their money elsewhere. Amazon, one of the largest e-commerce retailers in the world, saw that with every additional 100 ms of response time they lost $6.79M in revenue.

To help retailers and e-commerce companies out, we’ve created a handy best practice guide to show you which metrics matter most to retail success. For example, did you know you’ll gain a measurable competitive advantage if your site performance is increased by a mere 250 milliseconds?

Read our eBook, The Top 5 Retail Performance Metrics You Should be Measuring

As retail companies track performance metrics to determine success, determining the right KPIs and dashboard statistics can set you apart from your competitors. Choose wisely.

Specific metrics include:

  1. First byte response time
  2. Content download time
  3. First render time
  4. Visually complete
  5. Speed index

Too often companies are measuring their site success on antiquated or vanity metrics which don’t tell the entire story or truly provide any insight into customer experience. Using the metrics above to baseline (and optimize) on, you’ll be able to ensure an excellent experience for your customers.

Interested in learning more? Read the eBook here!

Kevin Goldberg
Kevin is the Senior Content Marketing Manager for AppDynamics. He's a longtime suffering San Diego Chargers and Padres fan. You can follow him on Twitter at @Kevin_Goldberg

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