AWS re:Invent—What do Black Friday and Cyber Monday Have in Common?

November 06 2018

AppDynamics and Cisco are excited to return to one of the most productive cloud infrastructure events of the year, AWS re:Invent.

With the genesis of Amazon Web Services, enterprises of all sizes can now take advantage of the public cloud to deliver significantly more agility and control. With AWS, elastic infrastructure is easier to attain, and usage spikes are an afterthought.

Only days apart, Black Friday and Cyber Monday are arguably the two biggest days in retail. They’re what make “web scale” a requirement for leading eCommerce organizations throughout the world. For months in advance, IT operations teams map, plan and prepare for the impending shopping crush. It’s capacity planning at its finest. And beyond eCommerce, a move to the cloud is prudent for many businesses that may encounter major traffic events like a security attack or a runaway product success.

History of the AWS Cloud

From the humble beginnings of Amazon Elastic Compute Cloud (EC2) in 2006, Amazon Web Services (AWS) put public cloud on the map. AWS continues to invest heavily in innovation, helping both the public and private sector harness the power of cloud computing. Ironically, during Cyber Monday, the largest eCommerce day of the year, AWS is kicking off its largest event of the year—AWS re:Invent—which showcases the latest and greatest AWS has to offer, as well as the transformational journeys of its clients.

AWS re:Invent 2018

For the past several years, AWS re:Invent has been the showcase of large web scale in the public cloud, and 2018 will be no different. AppDynamics is excited to return to showcase our strong partnership with AWS and tell the stories of our joint customers. Plenty of very impressive sessions will take place across the Las Vegas Strip from a wide ecosystem of clients and vendors sharing challenges, triumphs, and best practices.

Join AppDynamics at re:Invent

During the show, you’ll have an opportunity to network with 50,000 of your closest friends, as well as attend workshops, sessions, parties and everything in between. It is Vegas, after all.

As part of your AWS re:Invent experience, please stop by and learn from experts and customers at the AppDynamics Theatre, located in booth #810. No matter where you are in your cloud journey, we’re confident you’ll learn something new, be better prepared to migrate to the cloud with confidence, and monitor your workloads once you’ve arrived.

We will be running continuous sessions throughout the show (every half hour) that will cover the shift of cloud workloads to severless and containers, maturing DevOps capabilities and processes, and the impending shift to AIOps.

AIOps: Fix Before Failure

Here’s one more term for your enterprise software buzzword bingo: AIOps—the adoption of artificial intelligence in IT operations. Continuous improvement of your platforms without administrator intervention is closer than you think. With advancements in visibility, insight and action, the AppDynamics Platform can now take action for our customers—making AIOps a reality, not a buzzword.

The Cloud’s Best Friends

Serverless and container technologies are not new, but thanks to advancements in the AWS stack around Lambda, ECS/EKS and Fargate, the adoption of these underlying concepts is exploding. In Gartner’s bimodal IT model, both mode-one and mode-two organizations can benefit from AWS services. Join our experts to make sure you’re maximizing your investment in the latest and greatest AWS has to offer.

See AppDynamics on Stage

AppDynamics Senior Solutions Architect Subarno Mukherjee is leading an AWS Session, “Five Ways Application Insights Impact Migration Success,” on Tuesday at 10 AM PT, November 27th at The Venetian. Come learn how application insights impact migration success. No matter where you are in your cloud journey, you’ll have a great opportunity to learn from our experts and customers.

Time to Party?

AppDynamics and AWS are throwing a fantastic Happy Hour after Thursday’s sessions close and before the re:Play party. If you’d like to get in on the action, contact your AWS or AppDynamics account manager and we’ll add you to the list. It’s not a party you’ll want to miss!

Looking to re:Invent

We’re really excited to see you at AWS re:Invent. Be sure to sign up for our AWS Session and stop by booth #810. We’ll be active on our social channels (Twitter / Instagram) during the event as well. Hopefully you’ll make a guest appearance. See you there!

Ravi Lachhman
Ravi Lachhman is an evangelist at AppDynamics focusing on the Cloud and DevOps spaces. Prior to AppDynamics, Ravi has spent time at Mesosphere, Red Hat, and IBM helping enterprises and the federal sector design the next generation of distributed platforms. When not helping to further the technology communities, Ravi enjoys traveling the world especially with his stomach.

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