New, innovative technologies like artificial intelligence, mobility and IoT have changed the way business today is structured with its focus on all things digital. For companies to remain relevant and competitive in this new, digital age they need to strategically transform their business to meet the demands of today’s digital consumers. In fact, new research from IDC predicts that enterprises will spend more than $1.1 trillion in 2018 on technologies and services that enable digital transformation, an increase of 16.8% over the $958 billion spent in 2017.
There’s no question that new technologies have also brought new complexities to how today’s enterprises shape their business strategies. Since I joined AppDynamics just over a year ago, we’ve been laser focused on empowering companies around the world to respond to these evolving technologies and achieve digital transformation success by unlocking a collection of solutions through our partner ecosystem.
To support this mission, last August we launched the AppDynamics Titan Partner Program with the goal of reinforcing our most strategic partners with the the tools, support and education needed to enable our customers in common to win in the new world of digital business.
One example of how we are investing in our partners’ success is through our Partner Central portal. Partner Central was recently created to empower our partners by sharing enablement materials like case studies and access to key sales performance metrics. To help our partners even further through Partner Central, today we are launching Lead Generator. Lead Generator gives partners access to marketing assets like webinars and analyst reports to help generate leads and grow their pipeline, as well as track all leads generated.
“As a Titan partner with AppDynamics, we’ve had the opportunity to advance our customers’ business objectives by giving them the tools necessary to navigate the demands of the digital world through strategic business and performance monitoring,” said Joe Wrzosek, practice lead, enterprise monitoring and analytics at AHEAD. “AppDynamics’ continued investment in its partner program is critical to the advancement of our partnership and ability to provide value to customers together.”
Over the last year our customers who have worked with Titans have achieved exceptional outcomes in their digital transformation journeys. This confirms the value in continuing to invest in our partners at every stage, which is why today we are announcing the newest tier of our partner program: Pioneer. Pioneers are Titans in the making. They’re regional partners with existing application practices, possess deep engineering expertise, and have focused their businesses around recurring revenue models in cloud and applications. They are making strategic bets on their partnership and growth with AppDynamics.
“Our creation of the Titan program last year captured the momentum of Cisco’s acquisition,” said Brian Hull, Director of Channel Growth Initiatives at AppDynamics. “The Pioneer Program expands our focus and investment by collaborating with regional partners who hold deep domain expertise in applications. Combined, Titans and Pioneers make up the most innovative and capable partners in the industry.”
Included for Pioneers:
- Dedicated channel account and sales engineering support: As part of our investment in our partners at every stage, Pioneers will receive support from a dedicated channel account manager and Channel Sales Engineer that will work closely with the Pioneer’s team to develop joint offerings.
- Selling for business outcomes: Through customized, training and enablement programs we’ll build sales and pre-sales champions within our Pioneer partners and drive a deeper technical understanding of AppDynamics. This customized training will help partners identify the pains AppDynamics solves for and in turn ensure our joint customers receive the most value possible as they undergo their digital transformations.
- Certifications: Like our Titan and Alliance partner levels, Pioneers are eligible for a training course which will allow key sales engineers to identify customer pain and provide education around the value of using AppDynamics. We will also offer AppDynamics Certified Implementation Practitioner course, which will allow our partners to provide value-added services.
- Semi-annual business planning: Collaborating and defining a joint business plan sets the foundation for a solid channel sales partnership. Pioneers will be invited to take part in two planning sessions a year with AppDynamics partners to align on the vision and goals for shared success.
“AppDynamics’ Pioneer partner program will provide the training, tools and support that will enable us to deliver even more comprehensive solutions to our customers,” said Vinod Muthuswamy, President at General Datatech. “Our shared mission with AppDynamics is to enable customers to realize their digital ambitions, coupled with our opportunity to grow together – means we can look forward to a successful long-term partnership.”
With this latest investment in the partner community, AppDynamics and its partners will continue to build a foundation for future growth, backing their customers to succeed in today’s digital first world. The launch of the Pioneer partner level comes on the heels of AppDynamics’ 5/5 star overall partner program rating in CRN’s 2018 Partner Program Guide.
Check out our partner page to to learn more about the AppDynamics Partner Program.