Discover a smarter approach to driving business and application performance

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Join us for an industry-defining enterprise tech event, AppD Summit Europe, on May 3rd - 4th, 2017, at the InterContinental Hotel O2 in London.

The last few months have been very busy behind the scenes, but we’re now delighted to open registrations for the biggest AppDynamics event ever held outside of the U.S., AppD Summit Europe. We’re looking forward to hosting over a thousand delegates who will join us on May 3rd – 4th, 2017, at the InterContinental Hotel O2 in London. The conference has been designed with three simple goals in mind — help delegates to be more successful with both the applications they manage and in their careers with practical and relevant insights, inspire them with fresh thinking from thought leaders, and facilitate the sharing of perspectives with fellow industry peers.

The event kicks off on Wednesday, May 3rd, with a keynote featuring AppDynamics CEO David Wadhwani, followed by four tracks, each with a defined theme and focus.

Already using AppDynamics, but want to take your knowledge to the next level?

Then follow the “Mastering AppDynamics” track, which centres on end user monitoring and how to maximise the potential of Business iQ to show how the applications you look after are impacting the bottom line. This track is all about taking your existing APM capabilities and raising them to another plane, changing the way you work by switching how you address problems and utilise APM to proactively improve your processes. Share what really matters with actionable insights shown in dashboards that resonate with dev, ops, and the business. A very popular session at AppSphere 2016 in Las Vegas, Andy Jackson explains how to be a rockstar by building various dashboard versions that cater to different audiences and what matters to them. If you’ve heard about Business iQ but would like to understand its real potential, then join Amod Gupta’s session on how to build powerful queries and dashboards to drive higher user loyalty and revenue for the business by leveraging user (mobile & browser), transaction, and log file data.

One session features two AppDynamics experts who used to be customers and are now focused on customer success themselves, Marcel Lichter and David Webster. They bring their unique perspectives from the ops side to the perennial challenge of improving ITSM processes. They’ll highlight why it’s actually better to be a building inspector than a firefighter when it comes to IT operations, with less drama early on and no emergencies later. Reminding delegates of the all-important end user experience, Aunpam Jindal explains how AppDynamics can give you immediate performance visibility of mobile devices, browsers, scripts, images, and crashes.

Recognised the need for APM in your organisation, but need guidance on starting right?

Then “Best Practices with APM” makes sense for you. This track covers the essential APM principles and looks at the critical first 180 days of becoming an AppDynamics user. A combination of customers, engineers, and consultants share their perspectives around key APM success factors. Luke Rogers helps us start at the very beginning, in building a rock-solid business case for investing in APM in the first place, by focusing on the initial challenges faced, mapping metrics to what matters to key stakeholders, and outlining a clear path to real value. Once you have funding and are at the onboarding stage, what next? A leading financial services company explains how they rolled out and evangelised APM to key teams, what worked and what didn’t, and perhaps most importantly, how AppDynamics supported genuine changes in process and organisation. The fact that implementation coincided with the Brexit vote makes the story even more interesting, given the vote’s effect on financial markets.

Business Transactions are one of the main reasons customers choose AppDynamics, but how do you discover and configure them for maximum benefit? Vinay Srini explains this and much more, with a Live Transaction Detection demo, helping to identify common entry points in Java. If you’re looking for a checklist of things to do differently after the summit, Thomas Tammann’s “Ten Tips for Every New AppDynamics” is a must-attend. Perhaps the most popular session at AppSphere 2016 (literally standing room only), Thomas will outline an essential checklist covering people, process, and product — and how to approach these optimally.

Aware of the buzz around containers, cloud, automation, and of course, DevOps?

Join the “Deliver the Modern Software Stack” track, which separates the facts from the hype with a series of sessions designed to give you a no-nonsense overview of latest developments in the way applications are built, released, and managed. Stephen Thair of boutique consultancy DevOpsGuys highlights the double-edged sword that is automation — managed correctly it can bring huge benefits, but there are pitfalls along the way which he’ll highlight in his usual entertaining and provocative style. APM may not be immediately thought of as a core DevOps supporting technology, but Andrew Kretschmer and Lenro Meyer from Standard Bank in South Africa will explain the major importance of AppDynamics to a leading bank in the midst of a DevOps adoption, and using many components of the modern software stack.

Container technologies such as Docker are one of the dominant stories of the last two years, and their rapid adoption has made a huge impact on speed and flexibility for enterprise applications. We’re pleased to have leading container expert Liz Rice explain what containers really are, and how you can manage and orchestrate them. Meanwhile, cloud adoption has now matured to the point of “how” rather than “if” for most enterprises. But the “how” is a challenging topic with numerous options, such as Infrastructure as a Service (IaaS), provider (Amazon AWS, Azure), or build on a Platform as a Service (Paas). A major German enterprise customer will explain how IoT was the impetus to choose developing applications using Pivotal Cloud Foundry, and their major learnings on the way.

Keen to nurture the right skills for career advancement?

Being a savvy technologist alone won’t cut it anymore. Today’s technology careers are about so much more. That’s why we created the “Become a World-Class Tech Leader” track, which is all about the evolving capabilities that today’s digital businesses demand. We’re delighted to have Forrester Vice President and Principal Analyst Nigel Fenwick set the scene for the day with perspectives from his recently published report, “Organise Your People for Digital Success.” Nigel will address major topics such as who the digital team should report to, skill sets required, and critically, the fundamental business evolution that needs to take place to attract, retain, and serve customers.

That old business adage, “You can’t manage what can’t measure” still remains valid today. Director of Technology Strategy at AppDynamics, John Rakowski, is joined on stage by Sharon Cooper, Chief Digital Officer of The BMJ (you may know it under its previous British Medical Journal title) to discuss why the most important metrics are outcomes-based rather than purely descriptive. This track also features a panel on key tech trends with several highly experienced and expert observers, including Victoria Woollaston, Digital Editor of Wired, and Daniel Franklin, Executive Editor of The Economist.

Have varied interests? You can still mix and match sessions as you like during the day. There will be several breaks during the summit when you can mingle with fellow technology peers, visit our iQ Bar to quiz AppDynamics product experts, and explore our 10+ partner stands.

At the end of day, attendees will come together for a closing keynote that’s still under wraps right now but is sure to contain lots of thought-provoking content. After a packed day of inspiring and illuminating sessions, you can unwind at our post conference party and network with fellow delegates, partners, and AppDynamics experts.

Looking for a really deep dive?

The second summit day is taken up by our Hands-on Labs, which were a huge hit at AppSphere 2016. Delegates can choose from sessions such as synthetic monitoring, end user monitoring, APM Java, and database visibility, at a cost of £260 plus VAT. There’s also the opportunity to enhance your CV by being formally certified after passing your ACIP examination.

Ready to learn more about AppD Summit Europe?

Look out for future blog updates as the summit grows nearer, but in the meantime, don’t wait to secure your place. Register today.

Justin Vaughan-Brown

Justin Vaughan-Brown

Justin Vaughan-Brown is a regular content contributor on the digital transformation, DevOps and CIO agenda topics, is the author of three strategy papers, and has presented at several Gartner Symposiums and other major conferences worldwide.