There has been some discussions in emails, LinkedIn groups, and other forums on my move to AppDynamics, and calling into question impartiality at the time of researching and co-authoring the APM Magic Quadrant. The Gartner Magic Quadrant process is rigorous and backed by a large methodology which documents the process and steps in publishing this research. There are dozens of analysts who review, touch, and discuss any Magic Quadrant, not to mention management, editing, and others many of whom have been analysts. The methodology is updated regularly and must be followed on each publication cycle. Gartner can clarify beyond these high level summaries:
It is not an unusual situation for an Analyst to move into a end user or a vendor role, especially if the analyst came from an operational background originally. I and John Rakowski (Forrester) come from end user practitioner roles before an analyst firm, if anything we are rounding out our experiences and knowledge. We’ve seen several analysts move from Gartner, several I knew well Chris Wolf and Mark Margevicius who are at VMware and Aneel Lakhani at SignalFuse. Several have recently left Forrester as indicated in this article. Everyone knows the APM industry and IT software in general isincestuous, we’re all going to work together again. There are loads of great technology companies out there, and many more ideas to be explored and created.
My personal decision thoughts are laid out in this post: https://www.appdynamics.com/blog/news/jonah-kowall-joined-appdynamics/
To add more of a timeline to that post, I was approached by AppDynamics in late January with an attractive way to help shape the future of a company I have deep respect for. This is long after the Magic Quadrant was published. I’m not going to slight anything against the other leaders in that research, they both build great products that solve real problems for customers. The vision of each leader is completely different (if you read the text), I’m the most aligned with AppDynamics vision and future plans for Unified Monitoring and Application Intelligence, and here to make that happen.
I take my non-biased perspective seriously. I am also honest, I call things they way they are, I will not sugar coat things. Gartner gives vendors, end users, and investors consistent advice (after listening to thousands of end users), some vendors choose to listen and execute, while others take alternate paths. Sometimes analysts are right, sometimes they are not. If a company executes on an analysts vision they are provided with ratings which show that.
If you have questions just ask me directly via email, Twitter, or LinkedIn